What do you mean "gimmick"?
It doesnt work or it doesnt have the ingredients which Milos refers?
I mean I think.....
Milos is bamboozaling all of us.
It is an old ruse used by the diet industry.
1. Take an old idea and claim it is new.
2. Use already existing ingredients but call them something different, something trendy.
3. Get some psuedo science lab behind it to provide very questionable unreliable "evidence".
4. Enlist payed off professionals to say it works, and then
5. price gauge the public.
That is what he is doing.
Shame on you Milos.