But I still don't understand what exactly Val wants to do in figure - to change the sport how? And why?
As the man who's owned GetBig.com and HardBody.com for over 10 years now, I'd think that you of all people would understand the value of long-term thinking.
Val is honest and knows that - in its current form - IFBB figure is one of the most boring things in the history of mankind. Attempting to sit through a show has become an endurance 'sport'. The only thing that gives it any interest are the sometimes questionable placement decisions made by the judges, as that gives fans (and competitors) something to talk about.
Sure, we've had the Jenny L vs Davana M vs Monica B (vs Dina vs DJ) discussion and talked about the strengths and weaknesses of the various physiques, but when all is said and done, the only thing that gets people excited (as it were) is talking about the judging.
Since WHEN were IFBB shows supposed to be about the JUDGES???
That's like going to a basketball game and being unable to enjoy it, because an official is trying to be the center of attention by blowing his little whistle all the time.
Val wants to give the fans a good show. She knows that we all work hard for our money and knows that we want to be entertained. Do you think any competitor likes hearing how bored the ticket-buying fans were during their portion of the show? I give her props for giving us something -
anything - different, but cannot respect the opinions of those of you (Ron/Lift/JKDman) who wish to maintain the status quo.
Eventually, if Val succeeds in helping to make the entire industry more entertaining, there might someday be sufficient revenue for more "pros" to earn a real living doing something that they love...competing on stage in the IFBB.