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Getbig Misc Discussion Boards => Mixed Martial Arts (MMA/UFC) => Topic started by: boxerz1 on January 27, 2008, 05:47:06 AM
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Not sure if this was posted yet but here you go.....
Xyience, a Las Vegas energy drink company that gained a lot of notoriety as a major sponsor of the Ultimate Fighting Championships, has filed for Chapter 11 bankruptcy protection. The Chapter 11 protection asks for protection from creditors while the company tries to reorganize.
Popular Mixed Martial Arts news site MMA News Desk has confirmed that Xyience reported a staggering $42.3 million in liabilities and only $5.3 million in assets. Xyience sells its energy drink through a reported 230 convenience and grocery stores. The voluntary bankruptcy petition, which was filed last Friday, follows an involuntary petition that was filed January 3 by a group that was reportedly lead by Xyience founder and former CEO Russell Pike.
What will Matt Hughes Do???
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Not surprising at all. Of all the energy drinks out there, I have never found a Xyience drink at any gas station in my entire area. You can't simply put them in GNC and a few others and expect to be successful.
I don't think it is that bad of news. Now in the center of the Octagon, instead of Xyience, you see HARLEY DAVIDSON!!! I would say that is a step up....
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there products all sucked anyways, i wish muscletech would go bankrupt and take there dumb ass products with them
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at this stage its no biggie for ufc, if it happend some years ago it might've hurt them
but now theyre so publically known they should have no problem getting regular bigtime sponsors
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There are 5,426 "energy" drinks on the market now, so its no suprise Xyience could not hang. I'm sure this has little impact on the UFC's bottom line.
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i don't really think it hurt them. lets not forget the ufc has beer now....the ufc has enough steam that more sponsors will be knocking on the door. rambo sure likes the ufc
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i don't really think it hurt them. lets not forget the ufc has beer now....
what do ya mean they have beer now ?
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another example of spending all your cash in marketing and putting out a crappy product..
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I am gonna miss that chair dance commercial...that broad is smokin
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what do ya mean they have beer now ?
Mickey's is a sponsor for the UFC...
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GET STUNG! ;D
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I am gonna miss that chair dance commercial...that broad is smokin
that was the best part!
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I am gonna miss that chair dance commercial...that broad is smokin
She was damn hot. Watching that commercial was like watching soft core porn ;)
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Not surprising. They had a weak distribution strategy and no one on board with any real experience in the beverage category. This is good news for any other beverage company that wants to step up and become a strong MMA/UFC sponsor...
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Not surprising. They had a weak distribution strategy and no one on board with any real experience in the beverage category. This is good news for any other beverage company that wants to step up and become a strong MMA/UFC sponsor...
I think Monster should step in, plus they could keep with the green idea with Mickeys.