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Getbig Main Boards => Politics and Political Issues Board => Topic started by: OzmO on July 07, 2008, 05:19:22 PM
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http://www.nytimes.com/2008/07/07/business/media/07carr.html?_r=1&oref=slogin (http://www.nytimes.com/2008/07/07/business/media/07carr.html?_r=1&oref=slogin)
Like most working journalists, whenever I type seven letters — Fox News — a series of alarms begins to whoop in my head: Danger. Warning. Much mayhem ahead.
Once the public relations apparatus at Fox News is engaged, there will be the calls to my editors, keening (and sometimes threatening) e-mail messages, and my requests for interviews will quickly turn into depositions about my intent or who else I am talking to.
And if all that stuff doesn’t slow me down and I actually end up writing something, there might be a large hangover: Phone calls full of rebuke for a dependent clause in the third to the last paragraph, a ritual spanking in the blogs with anonymous quotes that sound very familiar, and — if I really hit the jackpot — the specter of my ungainly headshot appearing on one of Fox News’s shows along with some stern copy about what an idiot I am.
Part of me — the Irish, tribal part — admires Fox News’s ferocious defense of its guys. I work at a place where editors can make easy sport of teasing apart your flawed copy until it collapses in a steaming pile, but Lord help those outsiders who make an unwarranted or unfounded attack on me or my work. Our tactics may be different, but we, too, are strong for our posse.
Media reporting about other media’s approach to producing media is pretty confusing business to begin with. Feelings, which are always raw for people who make their mistakes in public, will be bruised. But that does not fully explain the scorched earth between Fox News and those who cover it.
Fox News found a huge runway and enormous success by setting aside the conventions of bloodless objectivity, but along the way, it altered the rules of engagement between reporters and the media organizations they cover. Under its chief executive, Roger Ailes, Fox News and its public relations apparatus have waged a permanent campaign on behalf of the channel that borrows its methodology from his days as a senior political adviser to Richard M. Nixon, Ronald Reagan and George H. W. Bush.
At Fox News, media relations is a kind of rolling opposition research operation intended to keep reporters in line by feeding and sometimes maiming them. Shooting the occasional messenger is baked right into the process.
As crude as that sounds, it works. By blacklisting reporters it does not like, planting stories with friendlies at every turn, Fox News has been living a life beyond consequence for years. Honesty compels me to admit that I have choked a few times at the keyboard when Fox News has come up in a story and it was not absolutely critical to the matter at hand.
But it cuts both ways: Fox News’s amazing coup d’état in the cable news war has very likely been undercovered because the organization is such a handful to deal with. Fox is so busy playing defense — mentioning it in the same story as CNN can be a high crime — that its business and journalism accomplishments don’t get traction and the cable station never seems to attain the legitimacy it so clearly craves.
There have been few stories about Bill O’Reilly’s softer side (I’m sure he has one), and while Shepard Smith’s amazing reporting in New Orleans got some play, he was not cast as one of the journalistic heroes of the disaster. The fact that Roger Ailes has won both Obie awards and Emmys does not come up a lot, nor does the fact that he donated a significant chunk of money to upgrade the student newsroom at Ohio University, his alma mater.
Instead, Mr. Ailes and Brian Lewis, his longtime head of public relations, act as if every organization that covers them is a potential threat and, in the process, have probably made it far more likely. And as the cable news race has tightened, because CNN has gained ground during a big election year, Fox News has become more prone to lashing out. Fun is fun, but it is getting uglier by the day out there.
A little more than a week ago, Jacques Steinberg, a reporter at The New York Times who covers television, wrote a straight-up-the-middle ratings story about cable news. His article acknowledged that while CNN was using a dynamic election to push Fox News from behind, Fox was still No. 1. Despite repeated calls, the public relations people at Fox News did not return his requests for comment. (In a neat trick, while they were ignoring his calls, they e-mailed his boss asking why they had not heard from him.)
After the article ran, Brian Kilmeade and Steve Doocy of “Fox and Friends,” the reliable water carriers on the morning show on the cable network, did a segment suggesting that Mr. Steinberg’s editor was a disgruntled former employee — Steven V. Reddicliffe once edited TV Guide, which was until recently owned by the News Corporation — and that Mr. Steinberg was his trained attack dog. (The audience was undoubtedly wondering what the heck they were talking about.)
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Maybe this was written because of Fox News is doing such a great job of chronicling the massive decline of the NYT.
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Maybe this was written because of Fox News is doing such a great job of chronicling the massive decline of the NYT.
No probably not. It's understandable in the arena of competition between news services to be a bit Machiavellian.
It's all fair in love and war, so to speak, IMO.
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Fox and especially Bill O'reily pick at the NYT almost daily. I'm sure Bill has already fired back.
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Fox and especially Bill O'reily pick at the NYT almost daily. I'm sure Bill has already fired back.
I read the thing and had to admire FOX for it's tactics.