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Getbig Main Boards => Gossip & Opinions => Topic started by: Bodybuilding Related on January 12, 2010, 05:27:24 PM

Title: An Augmented Shaquille O'Neal Used To Market Muscle Milk in Ohio
Post by: Bodybuilding Related on January 12, 2010, 05:27:24 PM: As augmented reality apps gain buzz, marketers are jumping on the bandwagon. Last year, we saw augmented reality campaigns for everything from BMW sports cars to TOPPS baseball cards. Usually these involve printing out some sort of barcode or symbol and sticking it in front of your Webcam, which triggers a 3D image on your screen projected into your office or living room.

(http://cache0.techcrunch.com/wp-content/uploads/2010/01/shaqmusclAR.jpg)

Now Muscle Milk is getting in on the AR action with a campaign targeted to consumers in Ohio. On each bottle of the high-energy drink, there is a square with the number "33." When you show that to your Webcam, Shaquille O'Neal will pop out of the bottle like a genie on-screen and give a little song and dance about some Ohio landmarks like the Rock'n Roll Hall of Fame. (He now plays for the Cleveland Caveliers).

Check it out here:

http://174.143.231.195/
Title: Re: An Augmented Shaquille O'Neal Used To Market Muscle Milk in Ohio
Post by: Jizzacked on January 12, 2010, 06:42:16 PM: lol, I tested it out... it wasn't that great, nothing like the picture :-[

;D
Title: Re: An Augmented Shaquille O'Neal Used To Market Muscle Milk in Ohio
Post by: Pete Nice on January 12, 2010, 06:52:25 PM: Muscle-Milk is now a High-energy drink ???
Title: Re: An Augmented Shaquille O'Neal Used To Market Muscle Milk in Ohio
Post by: nycbull on January 12, 2010, 07:23:21 PM: Quote from: Jizzacked on January 12, 2010, 06:42:16 PM
lol, I tested it out... it wasn't that great, nothing like the picture :-[

;D

does it work with any camera?
Title: Re: An Augmented Shaquille O'Neal Used To Market Muscle Milk in Ohio
Post by: Jizzacked on January 12, 2010, 10:17:22 PM: Quote from: nycbull on January 12, 2010, 07:23:21 PM
does it work with any camera?

probably, it is just some sort of event driven clip that plays when the image is recognized in the view of the webcam.. cool in theory but the payload at least for this one was pretty weak.
Title: Re: An Augmented Shaquille O'Neal Used To Market Muscle Milk in Ohio
Post by: Bodybuilding Related on January 12, 2010, 10:25:02 PM: I wonder what bodybuilders that collect vintage supplements will be paying on Ebay for this special edition-Ohio-distributed protein shake? ???
Title: Re: An Augmented Shaquille O'Neal Used To Market Muscle Milk in Ohio
Post by: marty31672 on January 12, 2010, 10:25:49 PM: i wouldnt mind sipping on a little bit of Levrone's "muscle milk" :D
Title: Re: An Augmented Shaquille O'Neal Used To Market Muscle Milk in Ohio
Post by: Doug_Steele on January 12, 2010, 10:26:46 PM: Quote from: marty31672 on January 12, 2010, 10:25:49 PM
i wouldnt mind sipping on a little bit of Levrone's "muscle milk" :D

Outed!! :o
Title: Re: An Augmented Shaquille O'Neal Used To Market Muscle Milk in Ohio
Post by: Wiggs on January 12, 2010, 10:58:56 PM: Quote from: marty31672 on January 12, 2010, 10:25:49 PM
i wouldnt mind sipping on a little bit of Levrone's "muscle milk" :D

Easy there fella, what kind of a website do you think this is?
Title: Re: An Augmented Shaquille O'Neal Used To Market Muscle Milk in Ohio
Post by: Bodybuilding Related on January 12, 2010, 11:17:30 PM: Quote from: Wiggs on January 12, 2010, 10:58:56 PM
Easy there fella, what kind of a website do you think this is?

;D
Title: Re: An Augmented Shaquille O'Neal Used To Market Muscle Milk in Ohio
Post by: kiwiol on January 12, 2010, 11:48:35 PM: Quote from: marty31672 on January 12, 2010, 10:25:49 PM
i wouldnt mind sipping on a little bit of Levrone's "muscle milk" :D

Gayer than Wiggs showing up at Dracula's castle all angry, saying, "I thought this place was called Trannysylvania."
Title: Re: An Augmented Shaquille O'Neal Used To Market Muscle Milk in Ohio
Post by: WillGrant on January 13, 2010, 12:52:08 AM: Quote from: kiwiol on January 12, 2010, 11:48:35 PM
Gayer than Wiggs showing up at Dracula's castle all angry, saying, "I thought this place was called Trannysylvania."
ROFL HAHAHAHAHAHAHA
Title: Re: An Augmented Shaquille O'Neal Used To Market Muscle Milk in Ohio
Post by: Tyr on January 13, 2010, 01:34:25 AM: Quote from: kiwiol on January 12, 2010, 11:48:35 PM
Gayer than Wiggs showing up at Dracula's castle all angry, saying, "I thought this place was called Trannysylvania."

That must have been before they formed the "bloods"
Title: Re: An Augmented Shaquille O'Neal Used To Market Muscle Milk in Ohio
Post by: Wiggs on January 13, 2010, 09:41:53 AM: Quote from: kiwiol on January 12, 2010, 11:48:35 PM
Gayer than Wiggs showing up at Dracula's castle all angry, saying, "I thought this place was called Trannysylvania."

Not bad ;D
Title: Re: An Augmented Shaquille O'Neal Used To Market Muscle Milk in Ohio
Post by: Army of One on January 13, 2010, 09:49:47 AM: Gayer than Wiggs hitchhiking to find some hot ladyboys, hitching a ride with a good samiritan who offers him some "transport" and getting angry when he reaches his destination and finds out it isnt a sea port with some hot transgender sailors.
Title: Re: An Augmented Shaquille O'Neal Used To Market Muscle Milk in Ohio
Post by: dr.chimps on January 13, 2010, 09:52:29 AM: Quote from: kiwiol on January 12, 2010, 11:48:35 PM
Gayer than Wiggs showing up at Dracula's castle all angry, saying, "I thought this place was called Trannysylvania."
Haha. Nice. Operator, get me Trannysylvania 6-5000.
Title: Re: An Augmented Shaquille O'Neal Used To Market Muscle Milk in Ohio
Post by: Palpatine Q on January 13, 2010, 09:54:41 AM: Are you guys implying that Wiggs likes to weigh all of his dates penises on a deli scale?