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Getbig Main Boards => Gossip & Opinions => Topic started by: syntaxmachine on December 06, 2013, 09:24:45 AM

Title: Epic Marketing Strategy: Increase Product Price by $5
Post by: syntaxmachine on December 06, 2013, 09:24:45 AM

"The people behind satirical card game Cards Against Humanity wanted to get noticed on Black Friday, but they didn't want to discount their game below $25.

So they came up with a strange, perverse offer. For a limited time only, you could buy Cards Against Humanity for … $5 more.

The plan worked. The absurd offer got a lot of attention and sales spiked."

(http://s10.postimg.org/e8eopc92h/cardsale.jpg)

(http://s28.postimg.org/4o1h9eyst/cards_1.png)

Title: Re: Epic Marketing Strategy: Increase Product Price by $5
Post by: El Diablo Blanco on December 06, 2013, 09:38:46 AM

so instead of selling 5 cards they ended up selling 6?

Title: Re: Epic Marketing Strategy: Increase Product Price by $5
Post by: Thick Nick on December 06, 2013, 09:52:11 AM

Same strategy as Obamacare. They may be onto something here.

Title: Re: Epic Marketing Strategy: Increase Product Price by $5
Post by: Orb on December 06, 2013, 10:47:38 AM

These bargin hunters only look at slashed prices and don't usually do research. The price point could be within a few dollars of the original and they would think its a huge deal if advertised...

Title: Re: Epic Marketing Strategy: Increase Product Price by $5
Post by: Mr Nobody on December 06, 2013, 10:57:18 AM

Dont give Goodrum any ideas.

Title: Re: Epic Marketing Strategy: Increase Product Price by $5
Post by: arce1988 on December 06, 2013, 01:42:07 PM

 :D ;D

Title: Re: Epic Marketing Strategy: Increase Product Price by $5
Post by: True on December 06, 2013, 01:53:32 PM

You gotta love stupid humans... ::)

This is looking good for a future Economist.