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Getbig Main Boards => Gossip & Opinions => Topic started by: Irongrip400 on December 07, 2014, 05:25:39 PM

Title: How does Planet Fitness make any money?
Post by: Irongrip400 on December 07, 2014, 05:25:39 PM
I've never been, but I see their commercials advertising $10 monthly membership and from what I hear they buy pizzas once a week. How do they make it? I can't imagine they have personal training. I assume it's all on vending machine junk food sales?
Title: Re: How does Planet Fitness make any money?
Post by: calfzilla on December 07, 2014, 05:29:56 PM
I think their business model is quite genius. Get a bunch of fatsos to pay 10 or 20 a month for a gym that most will never use.
Title: Re: How does Planet Fitness make any money?
Post by: jude2 on December 07, 2014, 05:48:59 PM
I think their business model is quite genius. Get a bunch of fatsos to pay 10 or 20 a month for a gym that most will never use.
Yep, most people don't care about spending $10 a month. Plus they can say they belong to a gym.
Title: Re: How does Planet Fitness make any money?
Post by: _aj_ on December 07, 2014, 05:49:11 PM
I think their business model is quite genius. Get a bunch of fatsos to pay 10 or 20 a month for a gym that most will never use.

Bingo. 10,000 fatasses@$10/month is a lot of pizza.
Title: Re: How does Planet Fitness make any money?
Post by: Hulkotron on December 07, 2014, 05:49:34 PM
Yep, most people don't care about spending $10 a month. Plus they can say they belong to a gym.

This is accurate.

Give them a little dongle to carry around on their keychain.
Title: Re: How does Planet Fitness make any money?
Post by: Mawse on December 07, 2014, 05:56:20 PM
Snack bar , bottled water, personal training

I'd guess like most franchises they make their actual money from rent?
Title: Re: How does Planet Fitness make any money?
Post by: Irongrip400 on December 07, 2014, 06:00:52 PM
I think their business model is quite genius. Get a bunch of fatsos to pay 10 or 20 a month for a gym that most will never use.

It says no contract, which means that said fatty can cancel at any time. I guess that they're banking on the fact most fat people are lazy, and have probably exhausted themselves by just signing up, and won't take the initiative to stop the membership. Still, $10 a month isn't shit.
Title: Re: How does Planet Fitness make any money?
Post by: Disgusted on December 07, 2014, 06:09:48 PM
The one by me has 6000 members. I bet the majority don't use it. For $20 that rate entitles you to use the gym , unlimited tanning and bring a guest everyday for free as long as he or she comes with you. Not a bad deal. The $10 a month is just to lift.
Title: Re: How does Planet Fitness make any money?
Post by: WalterWhite on December 07, 2014, 06:23:10 PM
There is a new 17k sq ft one near me with all the latest hammer, life fitness and cybex preload equipment.  I always pick up a 99 dollar membership because even if I use it a couple times a month its worth it. It is weird using new machines because most gyms never seem to upgrade equipment any more.
Title: Re: How does Planet Fitness make any money?
Post by: Coach is Back! on December 07, 2014, 06:41:37 PM
I'm sure like most commercial box gyms they run in the red.
Title: Re: How does Planet Fitness make any money?
Post by: Vince G, CSN MFT on December 07, 2014, 06:51:45 PM
I've never been, but I see their commercials advertising $10 monthly membership and from what I hear they buy pizzas once a week. How do they make it? I can't imagine they have personal training. I assume it's all on vending machine junk food sales?


High volume of memberships along with low operating costs.
Title: Re: How does Planet Fitness make any money?
Post by: Coach is Back! on December 07, 2014, 06:57:52 PM

High volume of memberships along with low operating costs.

What do you mean low operating costs? Do the math just for least alone.
Title: Re: How does Planet Fitness make any money?
Post by: Vince G, CSN MFT on December 07, 2014, 07:09:26 PM
What do you mean low operating costs? Do the math just for least alone.


Most Planet Fitness clubs I know just pay people Walmart style wages.....the equipment is expensive but when you have about 5000 memberships at 10-20 bucks, a gym pays itself off in less than a year.


Title: Re: How does Planet Fitness make any money?
Post by: 240 is Back on December 07, 2014, 07:09:54 PM
I'm sure like most commercial box gyms they run in the red.

I think Planet Fitness is secretly owned & run by Domino's Pizza and/or Dunkin Donuts.   They can run a loss because so many of their members smell pizza & donuts daily, and associate their use with a healthy, prideful lifestyle.  They go home, buy a dozen fatty donuts or 2 large pizzas, and thus perpetuate a situation where they need to get in the gym.

It's brilliant.  They're giving the American fitness psyche the worse spanking we've seen since Mitt Romney faced off against a Kenyan douchebag polling at 40%.    
Title: Re: How does Planet Fitness make any money?
Post by: WalterWhite on December 07, 2014, 07:26:25 PM

Most Planet Fitness clubs I know just pay people Walmart style wages.....the equipment is expensive but when you have about 5000 memberships at 10-20 bucks, a gym pays itself off in less than a year.




And no or little benefits at least from what I hear.
Title: Re: How does Planet Fitness make any money?
Post by: SF1900 on December 07, 2014, 07:29:52 PM
Because the people that sign up never go. Little cost to fix the machines, little cost to clean up and maintain the place, and since their is little maintenance, they probably do not have to hire a lot of staff members.
Title: Re: How does Planet Fitness make any money?
Post by: Coach is Back! on December 07, 2014, 09:59:42 PM

Most Planet Fitness clubs I know just pay people Walmart style wages.....the equipment is expensive but when you have about 5000 memberships at 10-20 bucks, a gym pays itself off in less than a year.




5000? Are you kidding?
Title: Re: How does Planet Fitness make any money?
Post by: Jizmo on December 07, 2014, 11:51:53 PM
I think their business model is quite genius. Get a bunch of fatsos to pay 10 or 20 a month for a gym that most will never use.
only once a week
on pizza day  :D
Title: Re: How does Planet Fitness make any money?
Post by: Royalty on December 08, 2014, 12:48:30 AM
Many members pay $20 a month for the "black card" (unlimited tanning & bring a guest each day)
Title: Re: How does Planet Fitness make any money?
Post by: thegamechanger on December 08, 2014, 12:55:40 AM
unlimited tanning it awesome, i tan 3 times a day
Title: Re: How does Planet Fitness make any money?
Post by: juicemachine on December 08, 2014, 01:55:55 AM
I really doubt most pay 10

Probly get talked into paying more for extra pizza rights or something like that