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Getbig Main Boards => Gossip & Opinions => Topic started by: Palumboism on July 28, 2015, 03:46:09 PM
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By Noah Joseph
Autoblog
Acura is shaking up its senior leadership, as Honda ushers the current chief of its luxury division out the door and replaces him with a new one. Exiting stage left is Mike Accavitti, who held the reins at the premium automaker as its senior vice president and general manager of the Acura division. Taking his place will be Jon Ikeda, one of the Japanese automaker's most senior designers.
Accavitti (pictured above at left) had been promoted to the job from his previous position as senior vice president of auto operations after Honda separated the Acura brand into its own division. He had previously served as a senior executive at Chrysler, rising up the ranks to run the Dodge brand, and joined Honda in 2011 as its chief marketing officer. At this point it remains unclear why Accavitti is leaving and where he might land, but Honda says he's leaving the company altogether.
To replace Accavitti, Honda has named Jon Ikeda, a veteran designer with the company. A graduate of the Art Center College of Design in Pasadena, CA, Ikeda has worked for Honda on both sides of the Pacific since 1989. He previous headed up the design and product planning divisions at Honda's American R&D operations, and was instrumental in creating an independent design office for the Acura brand, separate from Honda's.
[Snip]
http://www.autoblog.com/2015/07/28/acura-replaces-mike-accavitti-with-jon-ikeda-report/ (http://www.autoblog.com/2015/07/28/acura-replaces-mike-accavitti-with-jon-ikeda-report/)
(http://cdn2-b.examiner.com/sites/default/files/styles/image_content_width/hash/95/2c/952c21dcd6563dda089f8bc2366dd34c.jpg?itok=fr87veps)
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More Integra and NSX less everything else
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More Integra and NSX less everything else
Yes! And turbo type R versions for north America! !
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More Integra and NSX less everything else
I love the new NSX, but I worry they made it too complicated and expensive. At $150K it's up against the Audi R8 V10 with a Lamborghini engine.
(http://acuraconnected.com/wp-content/uploads/2015/07/nsx_830_2015_07_13_01-800x324.jpg)
(http://acuraconnected.com/wp-content/uploads/2015/07/nsx_830_2015_07_13_07.jpg)
(http://acuraconnected.com/wp-content/uploads/2015/07/nsx_830_2015_07_13_05.jpg)
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Acura will remain a third tier luxury marque until Honda gets over its disdain for the V8.
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I love the new NSX, but I worry they made it too complicated and expensive. At $150K it's up against the Audi R8 V10 with a Lamborghini engine.
(http://acuraconnected.com/wp-content/uploads/2015/07/nsx_830_2015_07_13_01-800x324.jpg)
(http://acuraconnected.com/wp-content/uploads/2015/07/nsx_830_2015_07_13_07.jpg)
(http://acuraconnected.com/wp-content/uploads/2015/07/nsx_830_2015_07_13_05.jpg)
Sightings all over the US.
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Acura will remain a third tier luxury marque until Honda gets over its disdain for the V8.
True. Acura will remain premium like Lincoln, Buick, and Chrysler until it develops dedicated platforms and engines for the brand. When you just take Civics, Accords, and CR-V's and add new lights and grills, you are not creating a luxury car and you shouldn't be surprised when the public doesn't think of you as one.
The ILX is doing as much damage to Acura as the Cimarron did to Cadillac.
(http://www.bizcadillacciyiz.com/img/cadillac-cimarron-accessories.jpg)