Getbig.com: American Bodybuilding, Fitness and Figure
Getbig Main Boards => Gossip & Opinions => Topic started by: mphgrove on August 05, 2019, 06:02:56 AM
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There is a whole world out there a lot of the old school don’t have a clue about. Does everybody but me know these people? Here is a list of the top 15 “fitness” Instagram stars.
https://www.hopperhq.com/blog/instagram-rich-list/niche/fitness/
Ten of the top 15 are female. Of the males, Ulysses Jr earns more than $16,000 each and every time he does a single post. Him I know because he has some interesting features that I notice, which you can’t help but notice when he stands with his trophy on stage in his posing trunks. Then there is Azelov from Bulgaria and Bradley Martyn and Simeon Panda? Am I supposed to be familiar with all these guys and girls?
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MPH, What does "COST PER POST" actually mean on tis site?
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MPH, What does "COST PER POST" actually mean on tis site?
Not totally sure. But I beleve we need to think advertising: how much a company pays them for a post that mentions their product in that post. But I think Instagram (i. e., Facebook, Inc) pays the highest volume people directly for their posts independent of what they are making on individual company advertising. But I would also like to understand this better. Please some tech expert explain.
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There is a whole world out there a lot of the old school don’t have a clue about. Does everybody but me know these people? Here is a list of the top 15 “fitness” Instagram stars.
https://www.hopperhq.com/blog/instagram-rich-list/niche/fitness/
Ten of the top 15 are female. Of the males, Ulysses Jr earns more than $16,000 each and every time he does a single post. Him I know because he has some interesting features that I notice, which you can’t help but notice when he stands with his trophy on stage in his posing trunks. Then there is Azelov from Bulgaria and Bradley Martyn and Simeon Panda? Am I supposed to be familiar with all these guys and girls?
I always question the authenticity of their followers. How many are real and how many are bought?
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what part of the process you morons don't get? my cousin had a clothing company while in college. she had real nifty posts, even had one individual with 1 mil followers offer to show her merchandise for $500. i don't remember the duration.
here is a sample: she has 250k followers, pinned the 2 product photos to her audience for 2 weeks before she made another post again, no datum to prove they made any sales, just a bunch of photo likes.
worst advertising than facebook!
There are some software companies that purport to try to quantify for the “advertisers” how many sales “MIGHT” have happened because of the posts, but I agree this is next to impossible to know for sure. However, with every young person’s nose stuck into Instagram on their phones, this is where a lot of the action is. But no one has answered yet whether Instagram itself pays the highest subscriber posters directly for the action these people generate on the platform.
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It's almost impossible for any advertising campaign to come up with actual sales made directly due to a particular advertisement.
All you can do is look at sales before a campaign and sales during and after a campaign runs. If the numbers go up, the campaign is a success!
Frankly most media advertising is a waste of money. It's a shotgun approach to sales.
Advertising is sold to companies by advertising firms who are very good at selling...advertising.
Much of it is an ego trip for the execs of the company buying it.
Some campaigns have been successful. Sneakers are bought because certain athletes endorse them definitely.
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I know zilch about Instagram but as a result of reading this topic, I discovered that a dude called PEWDIE something makes a hell of a lot of money since he is/was the top guy on Youtube with about 93,000,000 followers.
Followed closely behind by Biber and Emenem and a couple of India music outfits.
I only watch YouTube when I'm looking for pro or con comments before buying technical gear, so the income that these guys make was a major surprise to me.
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Who in their right mind would follow these schmucks
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Who in their right mind would follow these schmucks
I Really Don’t Know Who & Why they would.
I suppose as I’m older I’ve got little to no idea about the YouTube
Social media Thing - Wherever I Go I see 5/6 yr olds up to 40/50s plus
Buried In their Smart Phones.
I do wish I knew more as it clearly seems an easy way to earn good £
For a lot of people.
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Jenna marbles has 300mil followers she looks a solid 6
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what part of the process you morons don't get? my cousin had a clothing company while in college. she had real nifty posts, even had one individual with 1 mil followers offer to show her merchandise for $500. i don't remember the duration.
here is a sample: she has 250k followers, pinned the 2 product photos to her audience for 2 weeks before she made another post again, no datum to prove they made any sales, just a bunch of photo likes.
worst advertising than facebook!
Clothing market is so saturated now.
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It's almost impossible for any advertising campaign to come up with actual sales made directly due to a particular advertisement.
All you can do is look at sales before a campaign and sales during and after a campaign runs. If the numbers go up, the campaign is a success!
Frankly most media advertising is a waste of money. It's a shotgun approach to sales.
Advertising is sold to companies by advertising firms who are very good at selling...advertising.
Much of it is an ego trip for the execs of the company buying it.
Some campaigns have been successful. Sneakers are bought because certain athletes endorse them definitely.
You can track sales related to Instagram/Facebook campaigns pretty reliably. Pretty much every sales platform tells you information about your visitors i.e. when they visit, how many visit, where they are coming from,etc. Some influencers get paid through checkout codes, and in other cases, marketers can track site visits with apps that track cookies. Most marketers don't rely solely on number of followers, they rely on formulas called engagement metrics which encompass a lot of different things. Even when an account has a fair number of fake followers, it has value as an engagement metric because that influences the most important marketing aspect of fb/insta: showing up in the feed. Also, advertising is not strictly about a brief sales bump. It's about awareness. When a larger shop runs an influencer campaign, it's usually about creating a brand image and getting the word out about a product. That's part of another useful engagement metric-when something is reposted or retweeted.
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You can track sales related to Instagram/Facebook campaigns pretty reliably. Pretty much every sales platform tells you information about your visitors i.e. when they visit, how many visit, where they are coming from,etc. Some influencers get paid through checkout codes, and in other cases, marketers can track site visits with apps that track cookies. Most marketers don't rely solely on number of followers, they rely on formulas called engagement metrics which encompass a lot of different things. Even when an account has a fair number of fake followers, it has value as an engagement metric because that influences the most important marketing aspect of fb/insta: showing up in the feed. Also, advertising is not strictly about a brief sales bump. It's about awareness. When a larger shop runs an influencer campaign, it's usually about creating a brand image and getting the word out about a product. That's part of another useful engagement metric-when something is reposted or retweeted.
Lots of advertising gobble-dee-gook but looks like it boils down to this: company with a product hires an ad agency to “run an influencer campaign, in other words offer to pay one of these goof balls on the list to mention/endorse their product. Engagement statistics then are tracked and Al Doggity says these statistics are fairly reliable. Then the goofball gets a check from the company whose product is getting pushed (cost per post).
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Lots of advertising gobble-dee-gook but looks like it boils down to this: company with a product hires an ad agency to “run an influencer campaign, in other words offer to pay one of these goof balls on the list to mention/endorse their product. Engagement statistics then are tracked and Al Doggity says these statistics are fairly reliable. Then the goofball gets a check from the company whose product is getting pushed (cost per post).
I'm not sure how it's gobbledeegook.
That's pretty much how marketing works. You have a product, you find a way to promote it. Partnering with someone who has thousands or millions of followers is a good way to do that.
Literally every sales platform gives you a way to track visitors. For a small or medium sized business, partner with an influencer, agree on a time for the campaign to run and look at your dashboard to see how your visitor count correlates to when the campaign ran.
How is that voodoo?
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I'm not sure how it's gobbledeegook.
That's pretty much how marketing works. You have a product, you find a way to promote it. Partnering with someone who has thousands or millions of followers is a good way to do that.
Literally every sales platform gives you a way to track visitors. For a small or medium sized business, partner with an influencer, agree on a time for the campaign to run and look at your dashboard to see how your visitor count correlates to when the campaign ran.
How is that voodoo?
No, no. I am sure everything you say is 100 percent accurate. But the language you use is internal marketing language that is somewhat unintelligible to those not in that niche. Plus a lot of us are really sick of social media so that may play into how I am framing this.
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The only time I’d watch some “influencer’s” video would be if they shot themselves in the head and streamed the whole thing
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No, no. I am sure everything you say is 100 percent accurate. But the language you use is internal marketing language that is somewhat unintelligible to those not in that niche. Plus a lot of us are really sick of social media so that may play into how I am framing this.
Ok fair enough. I misunderstood what you were trying to get across.
One more thing I want to point out is that campaign objectives are usually agreed upon before a campaign is finalized (when it comes to larger campaigns).
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Ok fair enough. I misunderstood what you were trying to get across.
One more thing I want to point out is that campaign objectives are usually agreed upon before a campaign is finalized (when it comes to larger campaigns).
And here’s a key aspect that disturbs. When you watch network television (dying), you clearly know when you are being marketed to. When you follow your favorite person on Instagram (ascending as our present and future), my guess is well over half the followers have absolutely no idea that they are in the middle of a formal campaign with objectives and metrics agreed upon in advance as you describe it (for the larger campaigns). They are simply following an important person that they like and admire. To me it all ties in with how f... up our culture has become.
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And here’s a key aspect that disturbs. When you watch network television (dying), you clearly know when you are being marketed to. When you follow your favorite person on Instagram (ascending as our present and future), my guess is well over half the followers have absolutely no idea that they are in the middle of a formal campaign with objectives and metrics agreed upon in advance as you describe it (for the larger campaigns). They are simply following an important person that they like and admire. To me it all ties in with how f... up our culture has become.
So, the first part is not true. Native advertising and product placement are increasingly important revenue streams for traditional media. Statistics are kinda wonky, so I'm not gonna bother citing any, but product placement makes up a big percentage of tv budgets, and was a part of most of the top mainstream music videos last year.
On the other hand, there are fcc guidelines that dictate influencers should reveal when a post is sponsored in some way. It's not a strict legal requirement, but if there is any type of issue with the product down the line, an influencer who promoted the product without disclosing they were compensated could be held legally accountable.
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So, the first part is not true. Native advertising and product placement are increasingly important revenue streams for traditional media. Statistics are kinda wonky, so I'm not gonna bother citing any, but product placement makes up a big percentage of tv budgets, and was a part of most of the top mainstream music videos last year.
On the other hand, there are fcc guidelines that dictate influencers should reveal when a post is sponsored in some way. It's not a strict legal requirement, but if there is any type of issue with the product down the line, an influencer who promoted the product without disclosing they were compensated could be held legally accountable.
Well, ok I guess that was true with the quiz show prizes way back in the day as well as when Burt Reynolds drove a particular car in one of his movies. But it is the very breathing life of today’s social media and it’s weird because most people don’t connect the dots on it at all.
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Well, ok I guess that was true with the quiz show prizes way back in the day as well as when Burt Reynolds drove a particular car in one of his movies. But it is the very breathing life of today’s social media and it’s weird because most people don’t connect the dots on it at all.
It's not something that's subtle and died out in other mediums, though.
This song has been the number one song in the country for nearly 20 weeks. I was originally going to ask you to see if you can spot the product placement in this video, but I have a feeling that would be torture for you, so I'll just point it out. Snapple, Maserati and Modelo beer. Nearly every popular music video is like this these days, with multiple sponsors. Most tv has some form of product placement in every episode, even reality tv. There are entire agencies whose focus is working out product placement brand deals.
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It's not something that's subtle and died out in other mediums, though.
This song has been the number one song in the country for nearly 20 weeks. I was originally going to ask you to see if you can spot the product placement in this video, but I have a feeling that would be torture for you, so I'll just point it out. Snapple, Maserati and Modelo beer. Nearly every popular music video is like this these days, with multiple sponsors. Most tv has some form of product placement in every episode, even reality tv. There are entire agencies whose focus is working out product placement brand deals.
It is torture and I agree not subtle. The radio disc jockeys including the very top ones like Ryan Seacrest just talk along ever so subtly and casually and naturally with their product placements and I am somewhat embarrassed for them. But they are laughing at me all the way to the bank I realize.
No Gucci money to the artist for the lyrics themselves? I like that video. Country stations won’t play it.
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There is a whole world out there a lot of the old school don’t have a clue about. Does everybody but me know these people? Here is a list of the top 15 “fitness” Instagram stars.
https://www.hopperhq.com/blog/instagram-rich-list/niche/fitness/
Ten of the top 15 are female. Of the males, Ulysses Jr earns more than $16,000 each and every time he does a single post. Him I know because he has some interesting features that I notice, which you can’t help but notice when he stands with his trophy on stage in his posing trunks. Then there is Azelov from Bulgaria and Bradley Martyn and Simeon Panda? Am I supposed to be familiar with all these guys and girls?
With all that money they should have a collection of rare Ferrari’s, multiple million dollar homes, yachts, Lear Jets, bottle of wines that cost 3500+ a bottle.........
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With all that money they should have a collection of rare Ferrari’s, multiple million dollar homes, yachts, Lear Jets, bottle of wines that cost 3500+ a bottle.........
Agreed.
No way it could be per post. If so, why not just make 100 posts per day ??? ???
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Clothing market is so saturated now.
I get it, dude. It was her undergrad pet project. She's going to law school.
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Agreed.
No way it could be per post. If so, why not just make 100 posts per day ??? ???
You raise a good point. Per relevant and qualifying post?? “Per post” seems to be the metric that is being used for quantifying how much these “influencers” earn for doing the “campaigns” they have signed up to do. Handled by Al Doggity’s agency 😊
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You raise a good point. Per relevant and qualifying post?? “Per post” seems to be the metric that is being used for quantifying how much these “influencers” earn for doing the “campaigns” they have signed up to do. Handled by Al Doggity’s agency 😊
Why invoke my name here? I didn't start this thread or claim that those figures were accurate. What I did say is that it's pretty easy to track the effectiveness of an influencer campaign. It's actually easier to gauge the effectiveness of an influencer campaign or a facebook/insta campaign than pretty much any other type of campaign with the exception of - maybe- handing out coupons in front of a business.
There is a per thousand formula that is considered an industry guideline that help guide pricing, but obviously it varies. Influencers don't run infinite ads for the same reason ad vehicles in other mediums don't. There aren't infinite advertisers willing to meet a price, audience won't continue to view content if it is nothing but ads.
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Why invoke my name here? I didn't start this thread or claim that those figures were accurate. What I did say is that it's pretty easy to track the effectiveness of an influencer campaign. It's actually easier to gauge the effectiveness of an influencer campaign or a facebook/insta campaign than pretty much any other type of campaign with the exception of - maybe- handing out coupons in front of a business.
There is a per thousand formula that is considered an industry guideline that help guide pricing, but obviously it varies. Influencers don't run infinite ads for the same reason ad vehicles in other mediums don't. There aren't infinite advertisers willing to meet a price, audience won't continue to view content if it is nothing but ads.
Your name is invoked because you have the most inside understanding here, even though it is sometimes difficult to parcel out how you explain it. How does cost per thousand tie back to the cost per post cited in the initial post (by me in this thread)? For example, is Ulysses Jr's roughly $14,000 cost per post somehow a multiple or derivative of an industry guideline as you mention right above? Cost per thousands of WHATS? And how are those WHATS measured? Your point about the effectiveness of influencer campaigs is easy to understand. You basically are saying you just measure before and after sales. And your point is clear as to why you cannot simply do 100 posts to up your income. But the ways in which you calculate how to pay the influencers seems much more esoteric and probably not at all understood by the general public (unless they are maybe an influencer or corporate marketer themselves).
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Your name is invoked because you have the most inside understanding here, even though it is sometimes difficult to parcel out how you explain it. How does cost per thousand tie back to the cost per post cited in the initial post (by me in this thread)? For example, is Ulysses Jr's roughly $14,000 cost per post somehow a multiple or derivative of an industry guideline as you mention right above? Cost per thousands of WHATS? And how are those WHATS measured? Your point about the effectiveness of influencer campaigs is easy to understand. You basically are saying you just measure before and after sales. And your point is clear as to why you cannot simply do 100 posts to up your income. But the ways in which you calculate how to pay the influencers seems much more esoteric and probably not at all understood by the general public (unless they are maybe an influencer or corporate marketer themselves).
An influencer's rate is whatever they choose to accept. Not all are holding out for the top dollar they might be able to get.
The article in the opening post is using a formula of roughly $2.50 per 1000 followers to come up with the price per post. So, if they were to list someone with 100,000 followers, for example, they claim the price per post is approximately $250. They likely don't have any direct knowledge of what these people actually charge or make and that formulation isn't how real world negotiations take place. Currently, the formula is closer to $1 per 1000 followers, but even then there are other things to take into account. Does influencer make good content, is audience responsive, is audience a desirable customer base, where is most of audience located, etc? A content provider focused on high end fashion can charge much more than $1 per 1000. A college student who had one viral post maybe wouldn't be able to charge even that.
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Got it, thnx. And behind all the marketing parameters, etc. lurks supply and demand which is understandable to all.