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Getbig Main Boards => Gossip & Opinions => Topic started by: Body-Buildah on September 02, 2021, 05:58:03 AM

Title: Ford goes woke/ghey
Post by: Body-Buildah on September 02, 2021, 05:58:03 AM
https://twitter.com/FordEu/status/1408361803407572992

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Title: Re: Ford goes woke/ghey
Post by: Darren Avey on September 02, 2021, 06:31:21 AM
I clicked on this thinking it was about the true UFC champ.
Martyn Ford
Title: Re: Ford goes woke/ghey
Post by: Humble Narcissist on September 02, 2021, 06:32:02 AM
Jeez, they had to take the most manly truck and queerify it. >:(
Title: Re: Ford goes woke/ghey
Post by: Body-Buildah on September 02, 2021, 06:36:58 AM
Jeez, they had to take the most manly truck and queerify it. >:(

The new "Rump Ranger"...
Title: Re: Ford goes woke/ghey
Post by: Humble Narcissist on September 02, 2021, 06:38:26 AM
The new "Rump Ranger"...
Don't give them any ideas.  They might actually roll that out with their new year models.
Title: Re: Ford goes woke/ghey
Post by: IroNat on September 02, 2021, 06:46:10 AM
How many ghey Raptors will be on the road?

Quite a few I'll wager
Title: Re: Ford goes woke/ghey
Post by: Tennisballz on September 02, 2021, 12:39:54 PM
Look at the comments on that twitter....it's basically a bunch of rainbow emojis with people saying "I love this, Ford take my money!"
Title: Re: Ford goes woke/ghey
Post by: IroNat on September 02, 2021, 01:13:24 PM
All Raptors will be driven by gay folk.

Interesting marketing.  Could be a winner.

That purple haired soccer lesbian will be in the next ad driving one.
Title: Re: Ford goes woke/ghey
Post by: robcguns on September 02, 2021, 01:18:25 PM
Ram trx way better than raptor. Raptor is a sled. I drove my buddies and it was a fucking legit slug.
Title: Re: Ford goes woke/ghey
Post by: Mayday on September 02, 2021, 01:57:31 PM
Has any appeal to woke worked out well for business?

My understanding was the woke virtue signalling looked good on paper but results in a backfire in actual sales. On the surface people nod and agree but then they shut their wallet and move away.

A masculine truck with rainbows on it doesn’t make any sense from a target market point of view. Nor do I think the tweet they quoted was real so they’ve made it up.

You don’t confuse morality vs selling a product.
Title: Re: Ford goes woke/ghey
Post by: Thin Lizzy on September 02, 2021, 01:57:34 PM
Since when is dark blue a gay color? I was expecting to see a pink truck and was pleasantly surprised👍
Title: Re: Ford goes woke/ghey
Post by: Humble Narcissist on September 02, 2021, 02:08:06 PM
Ram trx way better than raptor. Raptor is a sled. I drove my buddies and it was a fucking legit slug.
I think it's more of a status thing.  Most who own them are city slickers and not rural folk.
Title: Re: Ford goes woke/ghey
Post by: joswift on September 02, 2021, 02:12:00 PM
Look at the comments on that twitter....it's basically a bunch of rainbow emojis with people saying "I love this, Ford take my money!"
I hope sales drop through the floor
A bit like Gillette stock after the "Toxic Masculinity" bullshit
Title: Re: Ford goes woke/ghey
Post by: Hypertrophy on September 02, 2021, 02:33:51 PM
I hope sales drop through the floor
A bit like Gillette stock after the "Toxic Masculinity" bullshit


It's the German division of Ford. There are so few Ford pickups on the road in Europe I doubt it will have any impact on sales, lol
Title: Re: Ford goes woke/ghey
Post by: TheShape. on September 02, 2021, 02:53:58 PM
Has any appeal to woke worked out well for business?

My understanding was the woke virtue signalling looked good on paper but results in a backfire in actual sales. On the surface people nod and agree but then they shut their wallet and move away.

A masculine truck with rainbows on it doesn’t make any sense from a target market point of view. Nor do I think the tweet they quoted was real so they’ve made it up.

You don’t confuse morality vs selling a product.
Were only seeing this garbage because they put liberal women in charge, Henry Ford is rolling in his grave.
Title: Re: Ford goes woke/ghey
Post by: Thin Lizzy on September 02, 2021, 02:59:30 PM
Bringing politics into your business is never a good idea. Why alienate a part of your customer base needlessly?
Title: Re: Ford goes woke/ghey
Post by: Humble Narcissist on September 02, 2021, 02:59:39 PM

It's the German division of Ford. There are so few Ford pickups on the road in Europe I doubt it will have any impact on sales, lol
But now it has been exposed to the world on Getbig which could crush sales.
Title: Re: Ford goes woke/ghey
Post by: Humble Narcissist on September 02, 2021, 03:00:16 PM
Bringing politics into your business is never a good idea. Why alienate a part of your customer base needlessly?
I have never understood this.
Title: Re: Ford goes woke/ghey
Post by: mphgrove on September 03, 2021, 03:23:30 PM
Has any appeal to woke worked out well for business?

My understanding was the woke virtue signalling looked good on paper but results in a backfire in actual sales. On the surface people nod and agree but then they shut their wallet and move away.

A masculine truck with rainbows on it doesn’t make any sense from a target market point of view. Nor do I think the tweet they quoted was real so they’ve made it up.

You don’t confuse morality vs selling a product.

It may be mostly aimed at recruitment and retention of employees. I guarantee the business executives themselves could mostly care less but the out of college graduates seek “woke” and hip places of employment (many of them). This is one factor anyway.