Im not an actor myself but Jay is a little wooden in that add.  Now i'm not saying i could do any better...............

Is it me or has his appearance changed a fraction over the last 10 years or more?

But his hands are almost the size of his head.
The guy doenst even look real. 

Please tell me that ronnie pic is a photoshop!!!

IF Lee was to show up in 2005 looking like he had done there i wonder where he would have placed.

Big guy.  When is he next onstage then? (competing not guest posing)

how about can anyone beat Lee in the PDI?

There are a million discussions as to whether Ronnie can or cannot be beaten at the next olympia, as every year he shows up he wins. 
Well the same could be said for Jay.  Since 2001 only one man has been able to beat Jay, thats Ronnie.  People are always asking "will this be Jay's year to beat ronnie?" but what about all the other pro's out there?  Are Jay and Ronnie that far ahead of the pack that they should be considered independantly from everyone else?
It seems for the last few years there has been one competition for 1st place and another for 3rd.

King has a wide waist, there's no getting away from that.  But his arms look much improved and he is incredibly thick. 
Sure he wont ever beat dareem or melvin athony etc for aesthetics, but neither will Dennis James or Ruhl.  But what Kamali has going for him is some brutal thickness and dencity.  If he nails his conditioning he could do some damage. 

Even looking like that i expect he would beat 99% of the guys going in for this comp.

Choice.
I know guy's who do.  But i also know guys who don't. 
I think alot has to do who you are exposed to.  I was fortunate to meet alot of top natural early on so i realised that alot of the "you can't build a decent physique naturally" stuff was a load of crap.  It's just alot harder.

Pound for pound how strong is he?  I can imagine he must be able to move alot of weight compared to how much he weighs..

Alright Jonno how goes it? 
I agree with you somewhat.  I think it's seriously hard to retain all you're muscle and when you get down to those really low bf%'s it gets even harder to maintain the muscle.
To address the originaly post i started this year 17 weeks out and about 14% bf.  Now at 2 1/2 weeks out im just where i want to be.
In comparrison last year i started at about 16-17% 10 weeks out.  I dieted like a madman.  I Lost alot of strength and told myself it was just because i was in a calorie deficit.  It wasnt.  I had burnt off alot of muscle.
This year I have experienced some strength loss but nowhere near as much.