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Author Topic: Gold's Gym adds muscle to "Marshall"  (Read 3143 times)

loco

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Gold's Gym adds muscle to "Marshall"
« on: December 22, 2006, 09:59:21 AM »
Friday December 22 4:34 AM ET

Although its association with Hollywood dates to a starring role in Arnold Schwarzenegger's 1977 hit documentary "Pumping Iron," Gold's Gym is making entertainment tie-ins a major focus of its marketing strategy for the first time, starting with the football drama "We Are Marshall," which opens Friday.

Gold's Gym, which bills itself as the largest co-ed gym in the world with 610 facilities, has been a favorite training ground for hundreds of Hollywood celebrities including Nicolas Cage, Keanu Reeves, Bruce Willis, Pi! erce Brosnan and Bruce Springsteen since "Pumping Iron" thrust it into the limelight. Because of its cachet, Gold's has been featured in such films and TV shows as "The Longest Yard," "The Dr. Phil Show," "Wheel of Fortune" and "Hogan Knows Best."

But now, with a new management and marketing team in place, the Texas-based firm has decided that rather than wait for Hollywood to feature the gym in its films and TV properties, it will pursue its own entertainment promotion strategy.
 
 
"People have traditionally thought of us as a gymnasium for muscle-bound men, but we're bigger and broader than that," said Joe Flanigan, chief marketing officer at Gold's.

He said Gold's chose "Marshall" as its first major movie tie-in because of the film's family appeal.

The Warner Bros. release, starring the decidedly muscle-bound Matthew McConaughey, is based on the true story of a young football coach determined to rebuild a West Virginia college team after 75 of its players and coaching staff were killed in a 1970 plane crash.

Gold's is running an online sweepstakes giving consumers the chance to win free NFL tickets and other prizes. It is also running trailers on its internal television network, placing posters in its gyms, running audio spots on its phone lines and highlighting the movie on its Web site.

Its next major film tie-in will be with "Fantastic Four: Rise of the Silver Surfer," due in theaters in the summer.

Reuters/Hollywood Reporter
http://movies.yahoo.com/mv/news/va/20061222/116679084800.html
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king

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Re: Gold's Gym adds muscle to "Marshall"
« Reply #1 on: December 22, 2006, 10:02:10 AM »
who all on here works out at a golds gym?
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alexxx

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Re: Gold's Gym adds muscle to "Marshall"
« Reply #2 on: December 22, 2006, 10:04:20 AM »
Arnold!
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king

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Re: Gold's Gym adds muscle to "Marshall"
« Reply #3 on: December 22, 2006, 10:06:33 AM »
good enough for me!
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BigWyte

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Re: Gold's Gym adds muscle to "Marshall"
« Reply #4 on: December 22, 2006, 10:14:28 AM »
Gold's is fucking cool. Perfect blend of hardcore but still attracts hot bitches. Member since 94'
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alexxx

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Re: Gold's Gym adds muscle to "Marshall"
« Reply #5 on: December 22, 2006, 10:18:19 AM »
Quote from: BigWyte on December 22, 2006, 10:14:28 AM
Gold's is fucking cool. Perfect blend of hardcore but still attracts hot bitches. Member since 94'

Yeah those big screen tvs and commercial announcements every 5 minutes is very hardcore.. ::)
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king

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Re: Gold's Gym adds muscle to "Marshall"
« Reply #6 on: December 22, 2006, 10:29:15 AM »
i didnt know they had big screens in there. they should just play some good workout music or something
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Sir William Idol

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Re: Gold's Gym adds muscle to "Marshall"
« Reply #7 on: December 22, 2006, 10:33:15 AM »
golds is the best of the chains.  like any other gym, headphones are required. 
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alexxx

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Re: Gold's Gym adds muscle to "Marshall"
« Reply #8 on: December 22, 2006, 10:38:38 AM »
Quote from: Sir William Idol on December 22, 2006, 10:33:15 AM
golds is the best of the chains.  like any other gym, headphones are required. 

HARDCORE ... ::) LOL @ headphones HAHAHAHAHAHAHAHAHAHAHAHA HAHA
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king

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Re: Gold's Gym adds muscle to "Marshall"
« Reply #9 on: December 22, 2006, 10:41:15 AM »
alexxx where do you work out? serious question
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Adam Empire

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Re: Gold's Gym adds muscle to "Marshall"
« Reply #10 on: December 22, 2006, 10:42:31 AM »
Quote from: alexxx on December 22, 2006, 10:38:38 AM
HARDCORE ... ::) LOL @ headphones HAHAHAHAHAHAHAHAHAHAHAHA HAHA

Do you workout to the Muzak that is played there?
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alexxx

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Re: Gold's Gym adds muscle to "Marshall"
« Reply #11 on: December 22, 2006, 10:43:57 AM »
POWER GYM! Not a lot of members there but tons of equipment. 24/7 on weekdayz. 8)
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king

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Re: Gold's Gym adds muscle to "Marshall"
« Reply #12 on: December 22, 2006, 10:46:16 AM »
damn that would be nice.. i'm much more of a night person, i'd like to train late night.. but my gyms not open late
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freespirit

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Re: Gold's Gym adds muscle to "Marshall"
« Reply #13 on: December 22, 2006, 10:53:45 AM »
According to someone I know who went on vacation in Florida a few years ago, Gold's Gyms are not so good as their name suggests.
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Sir William Idol

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Re: Gold's Gym adds muscle to "Marshall"
« Reply #14 on: December 22, 2006, 10:56:31 AM »
alexxx if you sign up at golds there will be girls there. associating with girls is the first step towards losing your V card.  working out at that bath house you're currently at with all your bear friends wont get you much else besides AIDS and a mustache burn.
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alexxx

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Re: Gold's Gym adds muscle to "Marshall"
« Reply #15 on: December 22, 2006, 10:58:49 AM »
Quote from: Sir William Idol on December 22, 2006, 10:56:31 AM
alexxx if you sign up at golds there will be girls there. associating with girls is the first step towards losing your V card.  working out at that bath house you're currently at with all your bear friends wont get you much else besides AIDS and a mustache burn.

I train in montreal.
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Sir William Idol

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Re: Gold's Gym adds muscle to "Marshall"
« Reply #16 on: December 22, 2006, 11:01:28 AM »
Quote from: alexxx on December 22, 2006, 10:58:49 AM
I train in montreal.

congratulations
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alexxx

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Re: Gold's Gym adds muscle to "Marshall"
« Reply #17 on: December 22, 2006, 11:04:33 AM »
Quote from: Sir William Idol on December 22, 2006, 11:01:28 AM
congratulations

There are no females present in my gym. :(
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Sir William Idol

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Re: Gold's Gym adds muscle to "Marshall"
« Reply #18 on: December 22, 2006, 11:09:39 AM »
Quote from: alexxx on December 22, 2006, 11:04:33 AM
There are no females present in my gym. :(

thats why i'm telling you to go to golds where the chicks are... arent any of these by you?

i hear montreal has tons of hot chicks, and thats even from my friends who grew up in california with me.. and we've seen a few in our day

Location Burnaby 
Address 4161 Dawson St   Map
Telephone 604-298-4653   
Email burnabyca@goldsgym.net   
Gym Number 0692   

Location Gold's Gym Northland Class Schedule
 Address 5111 Northland Dr NW   Map
Telephone 403-338-4653   
Email   
Gym Number 0686   

Location Northgate 
Address 565 36 St NE   Map
Telephone 403.272.4653   
Email northgatecalgaryabc@goldsgym.net   
Gym Number 1102   
Gym Landmark NORTHGATE PROFESSIONAL PLAZA 

Location Edmonton 
Address #1405 8882-170 St West Edmonton Mall   Map
Telephone 780-484-4653   
Email edmontonca@goldsgym.net   
Gym Number 0998   

Location Kamloops 
Address 906 Laval Cres   Map
Telephone 250-372-2565   
Email Kamloopsca@goldsgym.net   
Gym Number 0225   

Location Kelowna 
Address 1574 Harvey Ave   Map
Telephone 250-860-6900   
Email Kelownaca@goldsgym.net   
Gym Number 0228   

Location Lethbridge
Class Schedule
 
Address #102B 2045 Mayor Magrath Dr S   Map
Telephone 403-752-4653   
Email lethbridgeca@goldsgym.net   
Gym Number 0914   

Location Mississauga 
Address 2440 Cawthra Road   Map
Telephone 877.814.4653   
Email   
Gym Number 1103   

Location Prince George 
Address 760 Victoria St   Map
Telephone 250-614-1515   
Email princegeorgeca@goldsgym.net   
Gym Number 0379   

Location Regina 
Address 358 McCarthy Blvd N   Map
Telephone 306.545.4653   
Email skaiss@goldsgymregina.com   
Gym Number 1101   
Gym Landmark Normanview Crossing 

Location Gold's Gym UBC at University Village Marketplace Class Schedule
 
Address 230-2155 Allison Road   Map
Telephone 604-224-4653   
Email umvancouverbc@goldsgym.net   
Gym Number 0989 
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alexxx

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Re: Gold's Gym adds muscle to "Marshall"
« Reply #19 on: December 22, 2006, 11:12:24 AM »
Quote from: Sir William Idol on December 22, 2006, 11:09:39 AM
thats why i'm telling you to go to golds where the chicks are... arent any of these by you?

i hear montreal has tons of hot chicks, and thats even from my friends who grew up in california with me.. and we've seen a few in our day

Location Burnaby 
Address 4161 Dawson St   Map
Telephone 604-298-4653   
Email burnabyca@goldsgym.net   
Gym Number 0692   

Location Gold's Gym Northland Class Schedule
 Address 5111 Northland Dr NW   Map
Telephone 403-338-4653   
Email   
Gym Number 0686   

Location Northgate 
Address 565 36 St NE   Map
Telephone 403.272.4653   
Email northgatecalgaryabc@goldsgym.net   
Gym Number 1102   
Gym Landmark NORTHGATE PROFESSIONAL PLAZA 

Location Edmonton 
Address #1405 8882-170 St West Edmonton Mall   Map
Telephone 780-484-4653   
Email edmontonca@goldsgym.net   
Gym Number 0998   

Location Kamloops 
Address 906 Laval Cres   Map
Telephone 250-372-2565   
Email Kamloopsca@goldsgym.net   
Gym Number 0225   

Location Kelowna 
Address 1574 Harvey Ave   Map
Telephone 250-860-6900   
Email Kelownaca@goldsgym.net   
Gym Number 0228   

Location Lethbridge
Class Schedule
 
Address #102B 2045 Mayor Magrath Dr S   Map
Telephone 403-752-4653   
Email lethbridgeca@goldsgym.net   
Gym Number 0914   

Location Mississauga 
Address 2440 Cawthra Road   Map
Telephone 877.814.4653   
Email   
Gym Number 1103   

Location Prince George 
Address 760 Victoria St   Map
Telephone 250-614-1515   
Email princegeorgeca@goldsgym.net   
Gym Number 0379   

Location Regina 
Address 358 McCarthy Blvd N   Map
Telephone 306.545.4653   
Email skaiss@goldsgymregina.com   
Gym Number 1101   
Gym Landmark Normanview Crossing 

Location Gold's Gym UBC at University Village Marketplace Class Schedule
 
Address 230-2155 Allison Road   Map
Telephone 604-224-4653   
Email umvancouverbc@goldsgym.net   
Gym Number 0989 


I think the nearest Gold's gym is in Toronto! There are about 3 other gyms 10 minutes from my house on the car with tons of chicks in them but I don't want any distrations.
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Sir William Idol

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Re: Gold's Gym adds muscle to "Marshall"
« Reply #20 on: December 22, 2006, 11:16:30 AM »
getting laid increases your testosterone production and makes you a better bodybuilder.  its also good cardio
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alexxx

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Re: Gold's Gym adds muscle to "Marshall"
« Reply #21 on: December 22, 2006, 11:17:10 AM »
Quote from: Sir William Idol on December 22, 2006, 11:16:30 AM
getting laid increases your testosterone production and makes you a better bodybuilder.  its also good cardio

I see what are the benefits for the heart and self esteem?
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Sir William Idol

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Re: Gold's Gym adds muscle to "Marshall"
« Reply #22 on: December 22, 2006, 11:19:27 AM »
hey alex have you ever seen this gym?

Ben Weider JCC
5400 Westbury Avenue
Montreal, Qc
H3W 2W8 . 514-737-6551
 Hours:
Mon & Wed
Tues & Thurs
Fri
Sat
Sun  
5:30am-10:30pm
6:30am-10:30pm
5:30am-Sabbath
Closed
8:00am-7:00pm
 
 hah, closes on the sabbath!  l'cheim!
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Sir William Idol

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Re: Gold's Gym adds muscle to "Marshall"
« Reply #23 on: December 22, 2006, 11:20:10 AM »
Quote from: alexxx on December 22, 2006, 11:17:10 AM
I see what are the benefits for the heart and self esteem?

for the girl-none

for the guy-lots
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alexxx

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Re: Gold's Gym adds muscle to "Marshall"
« Reply #24 on: December 22, 2006, 11:22:07 AM »
I see. I will keep this in mind in my persuit of the Olympia throne. I am afraid of going to a normal gym because of my animal charisma. All the girls fall over backwards when they see me! Or at least one hot one did when I trained at a gym infested by college chicks and the occasional whore.
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