Economics is my strong suit, so if you want to discuss this, I will be up for that. I know more about economics than I do in any of my university accredations.
break it down for us.
For the sake of argument, I contend that the owners of a muscle magazine see writing and photog staff (whether it be bodybuilders, experts, or schmoes) to be a FIXED cost. That is, it will cost $200k per year, let's say.
Printing is a fixed cost for the typical fixed run, let's say 100,000 issues for simplicity's sake. yes, variable kicks in with each add'l issue, but let's keep it simple.
Their variable costs would be advertising their mag (they will buy more or less based upon analysis of needs, ability, and opportunities).
Now, if our mag sells 100 pages of ads, pays all its operating costs, it ends up with 100k profits. If it sells 200 pages of ads, spends a little more on printing, but ends up with $185k in profits.
What motivation does our magazine, a nice tidy little short-term moneymaker for the owner (since the internet, politics and competitors are nipping at its ankles)... what motivation does the owner have to pay more to writers? he has a nice staff (10 IFBB pros, let's say) and hiring 20 would be overkill.
How does "plus some of the money does eventually go to the pros."?
most of mag printing is fixed cost, with limited variables. I contend that using 100 pages of ads, or 200 pages, the athletes wouldn't necessarily see an extra penny. Thoughts?
