I notice it tastes a bit bland; any other observations to be made?
Trapezkerl,
How much water (or milk) are you mixing it with?
We give a 6-8 oz mixing range but I actually prefer a more intense flavor (it sounds like you do too) so I mix 2 rounded scoops in my shaker cup with 8 oz of water and a couple of ice cubes.
Give it a try that way and let me know what you think.
As a side note we just launched 4 new flavors of ON 100% Whey Gold Standard: Mocha Cappuccino, Caramel Toffee Fudge, Orange Cream, and Root Beer Float that were all very well received at the the Olympia.
Jay