My new favorite BB magazine! Need a freelancer to penn some articles? PM me...
koolie is right. They are made by the same corporation who makes Muscletech. Nothing but a big fortune 500 commercial company ONLY out for their 'bottom line'. The best way to do that is to target the demographics of 15yrs old to 22yrs old group as they tend to be impulsive buyers and are easily duped.
It's a slick buisness endevor. One major company with 2-3 'other companies' under their belt. All the money goes into the same funnel.
I am already on the mission I have been on with Muscletech. I religiously talk people out of buying their products. I am already talking the young/dumb on wanting to buy Muscle Asylum crap. I keep them focused on the basics and open their eyes to fals advertisment and the psychology used in the advertisements.
Since Iovate has enough loot to launch yet another fledgling supplement line, it appears your talking ain't working

.
Cause you know...Silvio Samuel is locked in a dungeon somewhere with all of these renegade scientists conducting underground research on muscle growth. Please. Guys in gimp costumes, Hannibal Lecture masks. Come on...they should be ashamed. 'freak Fix'. Yea...because Silvio uses what Milos tells him to use and it aint a serving of 'Freak Fix'.
Samuel doesn't work with Milos anymore. So, that comment was somewhat pointless.
Just out of curiosity, exactly what sort of marketing campaign should a new supplement company use?
- The old pro-bodybuilder-with-silicone-stuffed-blondes-wrapped-around-him-routine (MuscleTech and others do that)
- The sad, pitiful-looking "hardcore" bodybuilder, living in a rat-shack, training in a condemned building, lamenting about no one understanding his quest to be Mr. Podunk (Universal does that).
- The upside-down pages, promoted by a just-realeased-from-prison-for-selling-roids routine