I have heard from a source very close to Cytosport that they indeed have met with Coke but nothing has been confirmed from them that a deal has been made. The new bottle RTD version of Muscle Milk has been made exclusively for all mass market accounts. It's going to gas stations and 711 stores. When you consider that 711 has 7,100 locations in North America and GNC has approximately 3,500 you can begin to see where the desire to expand comes from. Many supplement companies are expanding their distribution network in a similar way - Labrada, VPX, Biotest, to name a few.