The Natural Board currently has the greatest gimmick of all time...
MemberX...
This guy is a lifetime natural who's only been training for a few months; weighs 230 lbs at 6'6''; rows with 300+ lbs; squats 585 lbs (that's right six 45 lb plates each side) for reps and sets; and trains for two hours every day (one hour of cardio and one hour of weights).
When challenged on his squat poundage he angrily promised a video... a couple of days later he he angrily dismissed his detractors with explanations of why he wasn't going to "risk an injury" squatting 585 on video for a bunch of haters.
He did post pictures though...
The Luke