There's a bad stigma surrounding fat. It's highly misunderstood. I still laugh at all the boneheads out there feverishly trying to avoid it, eating their low fat yogurt cups that have 30g of sugar in it. And they wonder why they don't lose weight!!! Hahaha
The worst part is when you try educating people about it. You try to encourage them to eat the right fats, even some of the "bad ones" (sans tran fat), but they still go with the low fat, hidden sugar foods... ah well... at least a lot of bodybuilders are catching on. My diet was actually too clean in the past. Not enough fat by a longshot. Added more healthy fats and even let myself eat some bad fats and I leaned out and finally broke through a plateau. There's just too much stigma for people to understand and appreciate fats a little more. Not my loss though.