From wikipedia...
"Scott Alexander (born 1976)[1] is a British millionaire and nouveau riche socialite often quoted as being "the most vain man in Britain"[1] Alexander is frequently seen in media. One of his most well known projects was to buy an eastern European town and change its name to Alexander.[2] Alexander was convicted of assault after having slapped a Manchester real estate agent in the face.[3]"
wow!
Taking control.....Scott Alexander style!
No.1!
Plain and simple!