Just study Hall and Nash from the WCW/NWO days.
They were supposed to be heels, but still came out using popular catch phrases, etc. to elicit pops from the fans.
I’d imagine a lot of guys enjoy those pops.
Triple H was like that for a while, too, after WMXIV when he teamed with Road Dogg, Billy, and Waltman.
Later, though, he abandoned all the stuff that got face pops and became a true heel by making it impossible to cheer anything he did.
Austin was the antithesis – he was cheered for anything and everything so they made him a face.
That had to have been a fun-ass gimmick to work.