Just 42% of GM Owners Likely to Buy GM Again
Rasmussen Reports ^ | June 8, 2009
Posted on Tuesday, June 09, 2009 12:46:13 PM by reaganaut1
Only 42% of those who currently own a General Motors car are even somewhat likely to buy a GM product for their next car. That figure includes just 30% who are Very Likely to do so.
The latest Rasmussen Reports national telephone survey shows that 43% of current GM owners are not likely to buy another GM car, while 16% are not sure.
Democrats who own GM cars are somewhat more likely than others to buy their next car from GM.
This data is the latest evidence of how steep a hill GM must climb as it hopes to increase sales and return to profitability. Only six percent (6%) of non-GM owners are now Very Likely to buy from GM.
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Overall, among all adults, 16% say they are Very Likely to buy their next car from GM. That figure is slightly below the auto giant's current share of the domestic auto market.
Another 10% of all adults are somewhat likely to buy from GM while 60% are not likely to do so.
Younger adults, those under 40, are less likely than their elders to consider a GM product for their next car.
The government bailout and takeover of General Motors remains very unpopular among the public. Just 26% of Americans believe the bailout was a good idea, and nearly as many support a boycott of GM products.
Fifty-one percent (51%) of Americans nationwide say they are now more likely to buy a Ford since that company did not take any bailout funding. Only 12% are less likely to buy from Ford.
(Excerpt) Read more at rasmussenreports.com ...
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Wow, who would have guessed?