An Augmented Shaquille O'Neal Used To Market Muscle Milk in Ohio

[Bodybuilding Related]

As augmented reality apps gain buzz, marketers are jumping on the bandwagon. Last year, we saw augmented reality campaigns for everything from BMW sports cars to TOPPS baseball cards. Usually these involve printing out some sort of barcode or symbol and sticking it in front of your Webcam, which triggers a 3D image on your screen projected into your office or living room.



Now Muscle Milk is getting in on the AR action with a campaign targeted to consumers in Ohio. On each bottle of the high-energy drink, there is a square with the number "33." When you show that to your Webcam, Shaquille O'Neal will pop out of the bottle like a genie on-screen and give a little song and dance about some Ohio landmarks like the Rock'n Roll Hall of Fame. (He now plays for the Cleveland Caveliers).

Check it out here:

http://174.143.231.195/

[Jizzacked]

lol, I tested it out... it wasn't that great, nothing like the picture  

 

[Pete Nice]

Muscle-Milk is now a High-energy drink 

[nycbull]

lol, I tested it out... it wasn't that great, nothing like the picture  

 

does it work with any camera?

[Jizzacked]

does it work with any camera?

probably, it is just some sort of event driven clip that plays when the image is recognized in the view of the webcam.. cool in theory but the payload at least for this one was pretty weak.

[Bodybuilding Related]

I wonder what bodybuilders that collect vintage supplements will be paying on Ebay for this special edition-Ohio-distributed protein shake?   

[marty31672]

i wouldnt mind sipping on a little bit of Levrone's "muscle milk" 

[Doug_Steele]

i wouldnt mind sipping on a little bit of Levrone's "muscle milk" 

Outed!! 

[Wiggs]

i wouldnt mind sipping on a little bit of Levrone's "muscle milk" 

Easy there fella, what kind of a website do you think this is?

[Bodybuilding Related]

Easy there fella, what kind of a website do you think this is?

 

[kiwiol]

i wouldnt mind sipping on a little bit of Levrone's "muscle milk"  

Gayer than Wiggs showing up at Dracula's castle all angry, saying, "I thought this place was called Trannysylvania."

[WillGrant]

Gayer than Wiggs showing up at Dracula's castle all angry, saying, "I thought this place was called Trannysylvania."

ROFL HAHAHAHAHAHAHA

[Tyr]

Gayer than Wiggs showing up at Dracula's castle all angry, saying, "I thought this place was called Trannysylvania."

That must have been before they formed the "bloods"

[Wiggs]

Gayer than Wiggs showing up at Dracula's castle all angry, saying, "I thought this place was called Trannysylvania."

Not bad

[Army of One]

Gayer than Wiggs hitchhiking to find some hot ladyboys, hitching a ride with a good samiritan who offers him some "transport" and getting angry when he reaches his destination and finds out it isnt a sea port with some hot transgender sailors.

[dr.chimps]

Gayer than Wiggs showing up at Dracula's castle all angry, saying, "I thought this place was called Trannysylvania."

Haha. Nice. Operator, get me Trannysylvania 6-5000.     

[Palpatine Q]

Are you guys implying that Wiggs likes to weigh all of his dates penises on a deli scale?