That's true, it is almost as if they are picking certain athletes to promote and others to hold down, sort of like the WWE, lol.
Branch Warren is mega popular, Heath is the guy they are pushing along with Greene. Cutler is their Hulk Hogan right now, or more specifically someone that they want to have Arnold's popularity.
That's the whole 'gotta knock out the champ' mentality. If it was obvious, like in the 07 Olympia, even the guys reading Flex for the first time would catch on.
The thing is that it is debatable for every single person to win the contest since they are all so close and so many objective criteria comes into play that no one notices.
Just look at Yates winning the Olympia all of those years or Lee Priest never getting what he deserved unless it was a smaller contest. Hell, the 202 class is a way to promote the rising stars like Flex Lewis and appease the supplement companies that use them, thus everyone makes money.
In short, it is all showbiz apparently. I hope I am wrong.
