BK ribs so hot they're nearly sold out
Premium promotion was a huge success, proving "new upscale" items are crucial to fast food companies
Posted by InvestorPlace on Friday, June 11, 2010 9:09 AM
Burger King (BKC) launched a bit of an unexpected campaign this summer with its barbecue pork ribs. With a price tag north of $7 for eight pieces, the ribs are an oddity in an era when many other merchants are offering up bargains for cash-strapped consumers.
I hate fast food but hows the ribs
