I agree that the eyebrow tweasing, male cosmetics and mani-pedis are gay. However, I disagree with the underlying sentiment that looking good should be reserved for women. Isn't it more admirable to take pride in ones appearance and aspire to aesthetic perfection than to descend into a state of unrefined mediocrity just to prove ones heterosexuality. This ad is a pathetic appeal to the lowest common denominator.
It is not the amount of self-caring that matter in determining whether a man is secretly a fag, but the desire behind it. If a guy takes care of himself to look more masculine and dominant, then he's not a fag. Fitted T's, scary tattoos and beards are all to imtimidate other males and attract women(alpha male preocupation). However, if the guy tries to compete with women in the attractiveness department, then he is secretly a fag and wants to make his asshole into a vagina. Wanting to be desired for one's prettiness is a stereotypically feminine trait. Metros try to look pretty(feminine preoccupation) rather than dominant(male preoccupation).
SUCKMYMUSCLE