If you live in South Florida, anywhere on the isle of Miami Beach, be it North Beach, Sunny Isles Beach, the elegant Bal Harbour, or South Beach (home of the 2011 NPC Nationals), then you're going to need a big chest. Face it! If you train in the gym, the two most common questions (in order of frequency) are (1) "how much can you bench" and (2) "how much can you curl?"
If you want to stay natural, eat more food, train harder, get good rest, and work that muscle! I don't mean in the gym, I mean in the clubs, at the mall, bounce those pecs, work that mighty chest. Let's get Nasty! Come on Diesel! That's the way! No pain! That's the way!
If you live in crappy place, then you can prolly get away with a crappy chest. But if you want to be a WIZARD and get all the ladies, you had better get to work. That's the way!
Few guys on here will even COMMENT on this subject, b/c over 30% of American men have some form of gyno, others are obese (the aka "powerlifters"), and others just choose to wear large, baggy clothes to hide the reality that they are fatbodies, or nobodies in the gymnasium.