TUIM FOGERTY is 100% correct when it comes to over-exposure of male models.
I know this for a fact due to the fact that two family members were successful in the modeling business and one in particular was Herb Ritts' principal model ..... Levis, Klein/Cline (the underware company), Joop Men's Calogne, numerous European clothing, jewely, and liquor ads, etc... all shot by Herb or through Herb contacts. And they also did numerous music videos . (Maddona and Janet Jackson to name just a couple)
Mark was a huge success due to his worldwide contacts in the business, but the main reason for his success was the fact that Herb never included his face in the photographs that were intended to be used for advertising purposes.
In reference to the current NPC fitness models... I am only aware of two who make huge salaries in the $200,000 range due to their modeling efforts an personal websites, but there are most likely more and in my personal opinion. I think that the future for Mem's Physique winners looks promising financially.