The 2012 Olympia weekend is one of the best for the sport of bodybuilding and most definitely worth it. But I guess the question needs to be - are you talking about the contest or the entire weekend? The 2012 Olympia contest is considered the best of the best in terms of pro bodybuilding, and bodybuilding fans from all over the world come to Vegas, to enjoy the weekend and go see this contest.
For people in the supplement industry, it is a must to come. Many of the new products are showcased here at the expo, as well as a chance to meet your favorite competitors and more. MMA, Powerlifting and other events are still coming and it is only getting bigger. I know a ton of buyers from various stores, gyms and others venues who come just to check it out and have meetings.
For companies, to is very important to have a booth here, because this is where a lot of distributors from around the world come to check things out. Lots of meetings go around at the convention center, at conference rooms, where distributors, customers meet supplement companies, and make deals. I personally know lots of people that come to Vegas from Australia, Germany, England, South Africa, Israel and many more places. It is becoming the premiere expo for showcasing supplements in our industry. This and the Arnold.
So yes, coming to the expo is great if you are a fan. The press conference is always packed. The Meet the Champions just keeps getting bigger and bigger each year. And the shows represent the best of the best. So if you are a fan, this is the place to be.
Everyone that goes really enjoys it.