I recall this new story and always thought it very schmoe; and in a repulsive way. I can't see Carrell playing a dramatic villain, nor Ruffalo playing Schultz since in the movie The Kids Are Alright Ruffalo was about as buffed as a chocolate eclair. Sounds like a dreadful movie.
But, it all raises an interesting thought. What if, what if there was a billionaire bodybuilding schmoe who built a state-of-the-art gym on his estate, had a full-time staff of a top trainer, a nutritionist, a chef, an MD who specialized in AAS and hormones, and a couple of PhD biochemists who did research in hormones, and offered bodybuilders free access to the gym, free lodging, free food, and free top grade gear. How many aspiring bodybuilders would flock to him? And of those, just how many would be willing to "pay his price?" And wonder what kind of bodybuilders he would turn out?