I have a friend (more of a friend of a friend) who is fairly loaded. Ive never seen his bank account but I'd guess he makes 300K a year. Hes running the LA marathon but is "trying to raise $1,000" for a good cause in the mean time. So he blows up facebook with attention whore pictures and asks people to donate to Am Red Cross. All the lemmings write him: "its such a good thing you are doing" etc. Its like the guy gets on a megaphone and screams 'everyone gather around, Im about to do a good thing here.' discuss
Matthew 6:2: "So when you give to the needy, do not announce it with trumpets, as the hypocrites do in the synagogues and on the streets, to be honored by others. Truly I tell you, they have received their reward in full."