Epic Marketing Strategy: Increase Product Price by $5

[syntaxmachine]

"The people behind satirical card game Cards Against Humanity wanted to get noticed on Black Friday, but they didn't want to discount their game below $25.

So they came up with a strange, perverse offer. For a limited time only, you could buy Cards Against Humanity for … $5 more.

The plan worked. The absurd offer got a lot of attention and sales spiked."

[El Diablo Blanco]

so instead of selling 5 cards they ended up selling 6?

[Thick Nick]

Same strategy as Obamacare. They may be onto something here.

[Orb]

These bargin hunters only look at slashed prices and don't usually do research. The price point could be within a few dollars of the original and they would think its a huge deal if advertised...

[Mr Nobody]

Dont give Goodrum any ideas.

[arce1988]

 

[True]

You gotta love stupid humans...

This is looking good for a future Economist.