Cool... lol
Pandora Knows How You'll Vote, and It's Not Keeping Your SecretThe online music service is telling campaigns what music you listen to, which they say gives away your party affiliation.
Sick of campaign ads on the radio? Don't plan on turning to Pandora to get a break from this fall's election-commercial frenzy.
The music streaming service announced last week it is launching targeted advertising—allowing candidates to reach voters based on age, location, and music preference. According to Pandora, that information can tell with 75-80 percent accuracy how a person will vote.
"What we're trying to do is make it so that the targeting that's selected by these campaigns is ... reaching the right groups," said Pandora's Jack Krawczyk. The company's advertising system weights its results based on users' ZIP codes; an area that voted 60 percent for Obama will have that factored into its residents' voting probabilities.
Then Pandora looks at your music. Listen to a lot of country? You're probably a strong Republican voter. Prefer jazz? You likely vote Democrat. Classic rock or hip-hop? Well, you're a little harder to pin down—but that might be just what ad-makers are looking for.
Read more:
http://www.nationaljournal.com/tech/pandora-knows-how-you-ll-vote-and-it-s-not-keeping-your-secret-20140219
