Well, if he's arrogant, insecure Flex-alike persona then I like him. I have nothing against cockyness if you're that good. This makes him far more interesting than boring as fuck and simpleminded Coleman or just fucking boring Yates and Cutler.
That being sad, what the fuck is this shit with stepping over the line? It wasn't Heath's fault, it's judges that have done "awesome" job again. Rules are rules, it does not matter who you are, if you break them - you should get punished. First time Phil stepped over the line - warning, second time - final warning, third time - disqualified from competition, thank you very much.