What kind of equipment do you like?
Boxes, ropes, squat stations, benches, chains, dumbbells, olympic bumper plates, medicine balls, sleds, suspension trainers, a few spin bikes and a turf floor.
For most of that, I don't care about brand and could make some of it, but I'd spend the most money on this kind of stuff:

Also, keep in mind I don't know shit and am talking out of my ass probably, but that's my opinion on what I've seen/preferred.