Is bodybuilding become mainstream? Jay Cutler on Elvis Duran Morning show (a very popular Radio show hosted in NYC).
Ha, no not at all, but it is a nice little feather in the cap for Cutler.
Honestly, the best thing for Body Building maybe getting a smaller cable sports station to produce a a fitness block to air like ESPN use to do in the 90's. For something to go mainstream it has to have sustained coverage of some type.
Right now, pro bodybuilding still coexists in the same arena as catfish noodling or crocheting cat mittens, just an odd little pastime.