Group assembled looks like a small town city council having their yearly shindig at the Marriott.
That's it exactly.
The people running bodybuilding are simply those who love the sport and have been kicking around it for years.
It would take a progressive, outside group that wanted to move bodybuilding in a more mainstream direction.
That would mean getting rid of the extreme drug use and making the judging transparent with oversight officials.
It's tough to think that "legit format" would be popular enough to make $$, so nobody with $$ wants to do it.
I was a judge for many years and enjoyed doing it. When bikini and MPD became the dominant divisions I quit judging.