"The Body by Vi Challenge™ is the leading platform for weight-loss and fitness results, making it fun and easy to set and achieve a 90-day goal.
STEP 1: SET A GOAL, STEP 2: SELECT A KIT, STEP 3: ENTER TO WIN
Select A Kit meaning select what supplements that you want to buy, spend a lot of money, etc, etc.
So yes, another one of the hundreds of ways to motivate people to get in shape, MLM style.