Author Topic: Bye-Bye, Topless Dudes: Abercrombie & Fitch Will Stop ‘Sexualized Marketing’ (Read 4236 times)

polychronopolous · « **on:** April 25, 2015, 05:08:07 AM »

Company attempting to project a more “inclusive and diverse” image.

When you think “Abercrombie & Fitch,” you probably think of its rather, um, sexy advertising campaign, what with its topless models and all. But today, the clothing chain announced that it is no longer bringing sexy back.

Yes, according to a press release from Abercrombie & Fitch today, “there will no longer be sexualized marketing used in marketing materials, including in-store photos, gift cards and shopping bags.”

And that includes the hiring of its store staffers by “body type or physical attractiveness.”

Why? Well, it’s because they want to project a more “inclusive and diverse” image. They’re fixing the atmosphere in their stores and their store “models” will now be called “brand representatives.”

Former Abercrombie & Fitch CEO Mike Jeffries stepped down just months ago, partly due to concerns about past comments he made about the attractiveness of the people they’re attracting.

Rambone · « **Reply #1 on:** April 25, 2015, 05:19:44 AM »

Guy appears to be a slit slayer

devilsmile · « **Reply #2 on:** April 25, 2015, 05:26:38 AM »

advertising clothes with people without clothes is stupid anyway

_aj_ · « **Reply #3 on:** April 25, 2015, 05:28:43 AM »

Another company falls to the fucking fatties. Not that I ever stepped foot into a A&F, but I admired their steadfastness. No more.

The thing is that fatties think they are winning, but they are not. They are still reviled and shunned and need to have shoes thrown at them.

polychronopolous · « **Reply #4 on:** April 25, 2015, 05:35:40 AM »

Quote from: devilsmile on April 25, 2015, 05:26:38 AM

advertising clothes with people without clothes is stupid anyway

devilsmile, you sort of have that Ambercrombie look from the pics I've seen.

Lean, a little bit of muscle.

You never thought about trying to get into their catalog?

Rambone · « **Reply #5 on:** April 25, 2015, 05:43:35 AM »

devilsmile · « **Reply #6 on:** April 25, 2015, 05:44:55 AM »

Quote from: polychronopolous on April 25, 2015, 05:35:40 AM

devilsmile, you sort of have that Ambercrombie look from the pics I've seen.

Lean, a little bit of muscle.

You never thought about trying to get into their catalog?

hell no

the whole idea of modeling is just not my thing, makes me feel uncomfotable to market metrosexual clothes, or model in general

Mr Anabolic · « **Reply #7 on:** April 25, 2015, 05:59:50 AM »

PC world running wild.

In the future I predict the powers that be will outlaw anyone who is in shape from taking off their shirt to make sure fatties and twinks are not offended. Fatties will be allowed to show as much skin as they want.

Vince G, CSN MFT · « **Reply #8 on:** April 25, 2015, 06:09:33 AM »

A&F intentionally did fat shaming and discriminated against hiring people based on their race. Too little, too late and Hollister now has the market even though its basically the same company so it really doesn't matter. Money is still coming in regardless

_aj_ · « **Reply #9 on:** April 25, 2015, 06:16:07 AM »

Quote from: Vince G, CSN MFT on April 25, 2015, 06:09:33 AM

A&F intentionally did fat shaming and discriminated against hiring people based on their race. Too little, too late and Hollister now has the market even though its basically the same company so it really doesn't matter. Money is still coming in regardless

Race? It seems to me that I've seem plenty of thin, waifish Hebrews working at A&F. I know nothing of this, Vince.

Core · « **Reply #10 on:** April 25, 2015, 06:20:36 AM »

people still buy their clothes? i thought they went out of fashion in 2011

devilsmile · « **Reply #11 on:** April 25, 2015, 06:27:04 AM »

Quote from: Core on April 25, 2015, 06:20:36 AM

people still buy their clothes? i thought they went out of fashion in ~~2011~~ 2004

fixed

polychronopolous · « **Reply #12 on:** April 25, 2015, 06:30:12 AM »

Quote from: devilsmile on April 25, 2015, 05:44:55 AM

hell no

the whole idea of modeling is just not my thing, makes me feel uncomfotable to market metrosexual clothes, or model in general

What does the future hold?

Will shirtless male joggers soon be found handcuffed on the side of the road while trying to get in a brisk Spring jog on a sunny day?

devilsmile · « **Reply #13 on:** April 25, 2015, 06:32:50 AM »

Quote from: polychronopolous on April 25, 2015, 06:30:12 AM

What does the future hold?

Will shirtless male joggers soon be found handcuffed on the side of the road while trying to get in a brisk Spring jog on a sunny day?

the gay will continue to be marketed. Unless you are 200+ pound male with 10bf bodyfat and a groink face, you will always look gay in trendy clothes.

Parker · « **Reply #14 on:** April 25, 2015, 06:49:58 AM »

Quote from: devilsmile on April 25, 2015, 05:44:55 AM

hell no

the whole idea of modeling is just not my thing, makes me feel uncomfotable to market metrosexual clothes, or model in general

Says the man with the model-type face.

Quote from: Mr Anabolic on April 25, 2015, 05:59:50 AM

PC world running wild.

In the future I predict the powers that be will outlaw anyone who is in shape from taking off their shirt to make sure fatties and twinks are not offended. Fatties will be allowed to show as much skin as they want.

No, what is happening is a shift to the right...as the world becomes more PC, it becomes less inclusive. What you are seeing a alignment to more puritanical behavior, having more in common with Islam...
What will be interesting is to see how far this will go.

Vince G, CSN MFT · « **Reply #15 on:** April 25, 2015, 08:48:18 AM »

Quote from: _aj_ on April 25, 2015, 06:16:07 AM

Race? It seems to me that I've seem plenty of thin, waifish Hebrews working at A&F. I know nothing of this, Vince.

No, not against Hebrews....against Arabs. Some managers have made comments stating....no beans, no kabob, and no rice in reference to applicants.

_aj_ · « **Reply #16 on:** April 25, 2015, 09:14:19 AM »

Quote from: Vince G, CSN MFT on April 25, 2015, 08:48:18 AM

No, not against Hebrews....against Arabs. Some managers have made comments stating....no beans, no kabob, and no rice in reference to applicants.

Ahh. Got it.

mazrim · « **Reply #17 on:** April 25, 2015, 09:47:43 AM »

Quote from: Core on April 25, 2015, 06:20:36 AM

people still buy their clothes? i thought they went out of fashion in 2011

Nope, that's why they are changing not because of an moral sense or anything. Sales must be pretty bad lately.

HTexan · « **Reply #18 on:** April 25, 2015, 09:54:41 AM »

So I guess being a racist and bigot company, that didn't want fattys or Asians shopping there. Started to hurt their bottom line.

Disgusted · « **Reply #19 on:** April 25, 2015, 09:57:37 AM »

Nothing wrong with selling those type of clothes but I have noticed that they never hired anyone who was even slightly over weight and considered not good looking. That is a big mistake.

funk51 · « **Reply #20 on:** April 25, 2015, 12:45:58 PM »

Quote from: polychronopolous on April 25, 2015, 05:08:07 AM

Company attempting to project a more “inclusive and diverse” image.

When you think “Abercrombie & Fitch,” you probably think of its rather, um, sexy advertising campaign, what with its topless models and all. But today, the clothing chain announced that it is no longer bringing sexy back.

Yes, according to a press release from Abercrombie & Fitch today, “there will no longer be sexualized marketing used in marketing materials, including in-store photos, gift cards and shopping bags.”

And that includes the hiring of its store staffers by “body type or physical attractiveness.”

Why? Well, it’s because they want to project a more “inclusive and diverse” image. They’re fixing the atmosphere in their stores and their store “models” will now be called “brand representatives.”

Former Abercrombie & Fitch CEO Mike Jeffries stepped down just months ago, partly due to concerns about past comments he made about the attractiveness of the people they’re attracting.

oh no there goes my career... before it started...