Separate from the pack now, or you may never emerge.
Marco Rubio is the first 2016 presidential candidate to book significant TV advertising time in early presidential voting states, reserving at least $4.3 million in airtime so far.
On Thursday afternoon, Rubio’s campaign began the process of placing buys on TV stations in media markets in the four states slated to vote next February: Iowa, South Carolina, New Hampshire, and Nevada.
The ad flights are set to begin on Nov. 24 in Iowa, and stretch on until late February in South Carolina and Nevada, according to media tracking information.
Ted Cruz was the first candidate on the airwaves this year, but the Texas senator only purchased a small amount of airtime over a limited period.
Reserving the time at a relatively early point in the campaign will ultimately save money for the campaign, his aides believe, since it enables Rubio to acquire ad time at lower rates than competitors who book later. The Florida senator is amassing a sizable war chest but is still likely to trail former Florida Gov. Jeb Bush in fundraising, putting a premium on running a cost-efficient campaign.
A Rubio aide, speaking on the condition of anonymity to discuss internal strategy, said the purchase was only initial and would be expanded later on.
Read more:
http://www.politico.com/story/2015/06/marco-rubio-tv-advertising-2016-bid-119442.html#ixzz3e8XoUueY
