Sounds good on paper, but how many players are able to do so? Even a large player like Gaspari ran into financial problems. I guess the average ROR per product is sky high, just to cover the risk. Another reason to avoid buying supps as much as possible.
Very few make it, but you got to think Piano and Blackstone will be making money for a couple of years, and then when it fizzles out they will only be left with a certain amount of inventory that they can still offload at "discount" (cost to them) prices.
The ability to private label and still leverage social media means if you hustle there must be a few bucks in it.