My only beef is, with all the hype and press these strongmen deadlifts receive, it'll just further confuse Joe Dontknowfuck about the variances of feats between sports/feds. Like the support gear before it.
As it is, VERY few know jack-all about the world of strength performance. Even a majority of those who spend a lot of time working out.
Witness a load of members here, for example.