I believe DVDs normally wholesale for 50%. I am a middleman and go through another middleman and get a smaller cut.
Since Mitsuru has done almost everything wrong in terms of marketing his DVDs thus far (and I go on record to say that), why should I believe he has the right pricing strategy in place?
I have probably helped to sell more of his DVDs than he has in the past year! Go to my site and go to his and tell me who has gone to greater lengths to promote his work.
If he had any marketing savy at all he would start up an affiliate program so that I could partner directly with him and not another middleman. Not that I don't like being a partner with my good friend Millard, as he does know what he's doing when it comes to marketing. Furthermore, Mits should get credit card processing on his site.
I had more marketing sense that Mits did before even starting a website. I would go so far as to say that he lacks even common sense in terms of marketing. And this is all on record.
He didn't even let me use short clips to promote his work when I asked.
I sort of agree.
What's Mits has to do is simple.
Take a few months to learn how to creatw a website. If he can produce a DVD, he can certainly make a better website.
Also:
1. Rethink the way he makes covers. They should be more like magazine covers. Make them big and impressive--just like a bodybuilding maagzine cover. Actually, go back and red every cover with this new perspective in mind. People do judge a book by its cover.
2. Redesign his webiste. Hell! Just model what Rob and Matt do with the DVDs they sell. Cut and paste the code.
3. Have teaser video clips and DVD image shots.
4. Start takiing credit cards. This is not a hard process to do with your bank.
5. Get on these message boards and promo the DVDs he's crated.
Mits, this would take a new perspective adn only 3 monhts work.
Then, you can reap all the profits of all your hard work all by yourself!
Matt and Rob, you gotta agree with this, dont you?