Yes kevin will save the IFBB. Think of all the schmoes who had left the sport during the early 2000's. They will come back popping viagra like pez filling the arena with fists full of dollars and throbbing wieners. Younger schmoes will appear too, the ones who grew up as teen fans of 90's bodybuilding and left as they advanced financially spending money on ladyboys and whatnot.
This will be a monetary windfall for the sport!!!
Guys I'm glad Kevin is competing, it's interesting to me as a fan of bodybuilding, but he isn't Arnold returning to reclaim his throne. Dudes who are 30+ are excited because it's a hero from their youth returning. Anyone under 30 doesn't care. Those guys are into physique or Piana not the Olympia. Look around your gym. Listen and watch the young guys, bb is not what it was....
And if Kevin places well after 3 months of training and a decade layoff it's an EMBARRASSMENT to everyone who spent the year training for the show.
Sorry to burst the bubble, let's just enjoy this for what it is and leave the hyberbole to the marketing geniuses at the IFBB.
