I remember Shawn Ray always pushed for the Ironman Pro to pay more. And then the Ironman Pro was no more after 2009.

The point is, bodybuilders get paid based on how much money they generate. It's not about how hard they work - if it was, female bodybuilders would get paid as much as male bodybuilders. They don't, because female bodybuilders don't generate as much money as male bodybuilders.
I get Shawn's point, but ultimately, pushing the Ironman Pro for more money is probably something that collapsed it.