That is very strange for Danny ... a person who runs a social media account should be impartial and not let their views get into it.
Now, there are quite a few instagrams and other social media accounts run by people - I personally know a few people that go to various competitors, and tell them they will help them bring up their likes, their social numbers up, and these guys or girls do this for them. You won't know about it, but they do, special posts every day, pushing their likes up, etc. It happens all the time, from our industry to entertainment to companies. Especially if the person makes money off their persona. One person I heard from was running about 20 competitors Instagram sites, building them up for them... in exchange for a fee.