oh my its been years since i bought a bodybuilding mag but i did today and the ads are just worse than ever, check this out from universal nutrition it takes the prize:
"Another one of those days...."
"Yeah another one of those days. Your work is cut out for you. Your back is to the wall. This is it...
You've got some deadlifts ahead. Deadlifts... They should be a staple of in every lifters arsenal. It is in yours. Over the years, you've put some serious time into this lift and you know the value of a belt. Belt? Yeah, belt... it's no shortcut. It's no crutch. You've had your trusty belt for years and you know how to use it right. On your heavy sets, it has supported you and helped you grow.
When it comes to basic supplementation, think of Shock Therapy [TM] and Storm [TM] as that belt.
!!!!!!!!!!!!!!!!!!!!!!!
that's the gayest ive heard since i read kiwiol posted about someone destroying his belt at the gym that he used for 14 years and he went to getbig to get sympathies.