OR they gave Jay the win last year because EVERYONE was saying how predictable bodybuilding was getting with Ronnie and then Jay got an upset...which poised them to make a Jay/Ronnie battle this year, which they feel the fans will now think is anyones game...but then they give it to Ronnie and he gets a new hero story of the most winningest Mr. Olympia making a comeback and reclaiming his title then Jay fades away after that and the reigns go to someone new next year. Jay was the sacrifice.