As a promoter for the show, if I was running bb.com I would be pissed that it wasn't announced. "The winner will be announced LIVE on stage near the end of the show. Keep watching to see if your choice wins!" By not mentioning bb.com/the winner bb.com lost out on a ton of potential exposure. So not only does the real winner of the O get screwed but also other promoters. There should be a limit as to how much money a company can put in to sponsor an event...but I'm sure we'll never see that.