I hear what you are saying Mcway. I persoanlly have not tried the product though my point was when you see advertisments like this it becomes hard to get past the gimmick part of things after seeing it in one form or another for so many years. If this company is part of Muscle Tech than think back to some of their advertising when they were first introduced. Taking the concept of outrageous claims to a new level seemed part of their strategy. Remember their claims that the products were helping make Greg Kovacs the next Mr. O. Pretty redicuolus especially knowing what we know now.
By looking at the product itself I guess the problem, for me at least, is that it is just one in a line of many supplements that all seem the same. I don't see the difference in many of them.
If this product works for someone than great. Tough I would just like to see more dignity in the marketing sometimes.
Gimmicks are almost a necessary evil, for lack of a better term. Nobody is going to know what your protein powder/creatine/NO cocktail can do unless they try it. And, virtually no one will try it, unless something about the product grabs their attention.
Granted, marketing something like Freak Fix, with its flesh-off-the-bone fat-burning system, fueled with extreme cross-flow, ion-exchanged, wave-pulse, smack-it-up-flip-it-rub-it-down whey protein matrix, can get a bit silly. But, as Greg Zulak once mentioned, if you state that this has whey protein isolate, green tea, and some CLA, and, combined with proper diet and exercise, may help create the environment for greater muscle gains, chances are it won’t sell worth squat. The Asylum thing is a bit wacky, but it beats the old, tired T&A ads we see from virtually every supplement company on Planet Earth. It also beats this one: the sad, pitiful-faced bodybuilder, living in a rat shack, training in condemned firetrap, disguised at a gym, He laments about all the rigors of his quest to become Mr. Podunk, hardly paying his bills, ignoring his girlfriend/wife, because he’s “hardcore”.
As the saying goes, “Rome wasn’t built in a day”. Nobody handed MuscleTech a multi-million-dollar advertising budget. It started off small, just like everyone else. Check the old ads from the mid-90s. As you said, Greg Kovacs was their main (if not their sole) guinea pig. It was producing effective products that made MuscleTech the success that it is. MuscleTech started with a mere three supplements: Acetabolan, Hydroxycut, and Creatine 6000-ES. I would say that latter two (especially Hydroxycut) paved the way for MuscleTech’s prosperity.
Then came CELL-TECH and the prohormones (Anotesten and Nortesten). MuscleTech blew up even more. Throw in NITRO-TECH and the MT express looked almost unstoppable. But, when hard times come, smart marketing is how you survive.
Remember the Biblical parable about the men, one who built his house on sand and the other who built his house on the rock? The sand, in this case, was ephedra/ma huang-based fat-burners and prohormones. The rock was creatine and whey protein. MuscleTech built its empire on sand, as did a lot of small, up-and-coming companies did.
But, the storm clouds (of the prohormone and ephedra bans) were brewing. The suits at MT saw it coming and shifted their whole marketing strategy, taking the emphasis off Hydroxycut (the ma-huang one) and the prohormones, and placing it squarely on two products: their now #1 creatine (CELL-TECH) and their super protein powder (NITRO-TECH).
When the storm hit, the companies that hedge their bet with ephedra fat burners and prohormones got wiped out. MuscleTech got rocked, too; but it survived, recovered, and is thriving again. Producing effective products is how MuscleTech became a player in the supplement business and that is how it, or any of its offspring (Six Star, Muscle Asylum, etc.) will become or stay that way.
