part 2
Adam Wagner (MMAmania.com): So are you saying that a lot of these fighters who we see on television as the faces of the UFC, do you think that behind the scenes, they are commenting on that type of thing but are just afraid to say it?
Tito Ortiz: Of course they’re commenting on it. There are all kinds of guys … Georges St. Pierre, I know he’s very disgusted with the UFC, but it’s just one of those things where they give him little small things that he thinks are great. He gets a brand new Hummer, like “Wow, I get an awesome new Hummer” (and it) costs 50 grand, and all of a sudden I gotta pay taxes on it, and I gotta pay for gas, and dutta-dutta-duh.
These little small things they give them to make fighters happy because they know they’ve never had those things before. Well let’s think about when fighters have their cars and have their houses, and now all of sudden, they’re like, “Well I want to start paying bills. I want to start paying for all this stuff, because I’m not gonna be able to fight for the rest of my life,” you know.
I can’t be the president of a company and say what happens and say what goes here and what goes there. I want to be a fighter. You got to think outside of the box, and not just think as a fighter, but think as a businessman.
That’s what it really comes down to, because there are other fighters who are screaming as loud as they possibly can … under their own tone. And they can’t say anything, because the UFC holds a thumb over them. If they speak out, they’ll squash ‘em. Just as they did with Randy Couture, they squashed him.
He’s a Heavyweight World Champion — one of the greatest Heavyweight World Champions, and you don’t see him on any UFC stuff, he’s not mentioned on any UFC stuff. His Xtreme Couture line isn’t shown anywhere. His gyms aren’t shown anywhere in the UFC. And that’s how they squash ‘em. The UFC’s a big monster and they’ll squash anyone who tries to speak out.
There’s a lot of guys who don’t have voices as big as mine, and who want to speak out, but they don’t. Tim Sylvia, he kept hush hush and then he left. And he’s getting his $800,000 a fight. And you would never even imagine that in the UFC. But other companies see the gross revenue that they make on a fighter, and they say, “Well maybe if we cut them in on this, they’ll be happy.” And that’s what it’s really about, making the fighters happy.
That’s what I’m going to do when I leave, I’m going to go somewhere where I’m going to cut the fighters in on a part where they’re happy always, and they have nothing to worry about for the future for their families.
Adam Wagner (MMAmania.com): Well let’s talk about those future opportunities. You have a loss to Frank Shamrock. How badly do you want to avenge that loss?
Tito Ortiz: I would love to avenge that loss with Frank Shamrock. It kind of bummed me out that he lost to Cung Le. That really kind of bummed me, I expected Frank to beat him with ease. And Cung Le just showed that he’s a tough warrior. He’s great at standup, as everybody’s always known, and Frank never took it to the ground. I think that was just kinda ignorant on Frank’s part.
Frank’s a great fighter … you never know, man, that fight could happen in the future — I would love that fight to happen in the future, and I know a lot of fans who would love that fight. So we’ll see what happens and where I end up going.
Adam Wagner (MMAmania.com): There are very few fighters who have your kind of drawing power. But I can think of two current or future free agents who come close: Randy Couture and Fedor Emelianenko. I know there is a difference in weight classes between you and them, but that’s never stopped the Russian before, and you’ve fought Couture at 205 in the past. Seeing as how you could be a free agent soon, is there any interest in setting up a mega fight with Fedor or a rematch with Couture?
Tito Ortiz: I would love to do a rematch with Couture. That’d be an awesome fight — it’d be at 205 of course. You gotta understand, I walk around at 215, 212. After drinking as much as possible, I can get my heaviest at 220. But these guys, they walk around 230, 240. And that weight’s pretty heavy. I know Fedor weighs 224, 225 fight time. So he should have no problem making 205. That’d be great, that’d be an awesome fight, I would love to fight him.
To me, it really don’t matter who I fight, man. Just as long as in the long run, the paycheck is paying for my bills, that’s all I care about.
Adam Wagner (MMAmania.com): You appeared on “Celebrity Apprentice.” When you were eliminated from the show, Donald Trump said that he was particularly fond of you and gave your charity an extra $50,000. What I was surprised about was that Trump didn’t do this for any other player in the contest, including Trace Adkins, who took 2nd place overall.
Knowing how business savvy the two of you are, do you and the Donald have an upcoming joint business venture lurking in the wings that we weren’t aware of when you guys taped the show? What was the 50 grand about?
Tito Ortiz: Actually, that 50 grand was just more of him showing respect to me. Showing that I’m an honest businessman, I think. I’m not a cutthroat kind of guy — I could have been, you know, I could have thrown Omarosa underneath the bus, like she did me.
Adam Wagner (MMAmania.com): Hell yeah, she did.
Tito Ortiz: But I wasn’t going to be that type of person. That’s just the way I am, man. In the Octagon, I talk shit and I back it up when it’s fight time because it’s a fight. Business-wise, I really think you want to surround yourself with great people, people that you respect, who you will go out of the way for and they’ll go out of the way for you.
(The $50,000) was just Donald Trump showing his character and showing what type of person he really is. And I’m really thankful. St. Jude’s Children’s Hospital — I was trying to raise awareness for them, and I did. We raised over $70,000 dollars for them. I’m very fond of working with children, and for Mr. Trump to donate that much money, it just put bigger smiles on a lot of younger kids’ faces, and that’s what made it worth it.
The whole story, this whole life that I try to live is really about giving back. Yeah, being the badass fighter in the Octagon fighting … I think that’s not really what it’s really about. I think what it’s really about is changing some lives. Put some smiles on some kids’ faces and showing them some self-worth.
My book that just came out, “This is Gonna Hurt” … I hadn’t really had a great life until I started wrestling in high school, and I had a second chance at life … (I was around) drugs, around gangs and so forth. And my mother left my father, and she gave me a second life. I’m very thankful for my mother, she went through a lot of bad things because of my father, and really gave me a second chance by leaving him and bringing me back to Huntington Beach. And I’m very thankful.
So with Mr. Trump donating that money to me, it was just to help with kids. That’s my biggest thing, to help with kids, because I was one of those kids out there who came from a drug-abusive family and lived on the streets and was in gangs, you know, I lived that life before. I just want to make it better for children in the future.
Adam Wagner (MMAmania.com): I don’t want to get in to what you make per fight or anything like that. I know you have stated numerous times that you feel you are underpaid. Given that you have huge drawing power, how much do you think you should get paid per fight by a promoter?
Tito Ortiz: I think it just comes down to percentage. I think it comes down to what we deserve and what we put our lives into. You know, 30 percent, 40 percent of the gross revenue of what they make … that’s fair. You know, 30 percent is perfectly fair.
It’s not a factor of getting paid a bunch of money, it’s just a factor of getting little pieces of everything. Anything that my name’s on, I should get a piece of. DVDs, I should get a piece of. Merchandise, I should get a piece of. They make a video game and I’m in the video game, I should get a piece of it. Because they’re selling it! They’re using my name to sell it! How come I’m not going to get any revenue because of it?
They put all the money up, but I’m putting my ass in the Octagon, and I’m putting my life on the line. I could get seriously injured, you know, paralyzed, my eye poked out. There’s some really serious injuries that can happen in the Octagon, and people don’t take that into consideration. The training, the hard training we put into it.
How much is an eyeball worth? Is it worth a million? Hell no. Is it worth 10 million? Now you’re starting to talk when you’re talking 10, 15 million. I have a back injury. If I have bulging discs and all of a sudden a disc slips and I get paralyzed from the waist down, is that worth a million dollars? Hell no. None of that shit’s worth a million dollars. I want to be able to run with my son when I’m 40 years old and throw a football with him. Be a healthy man. I have to make sure financially that I take care of myself.
It’s a business, it’s strictly a business, and no more than that. Yeah, the fighting’s fun, and it’s all great when your hand’s raised and the tears when you lose, but the biggest thing is it’s all about the family at the very end. When I can sit in my house and not worry about bills because I put my life on the line for 15 years in the Octagon, showing fans how hard I work, and entertaining them.
You know, I’m not asking for more money from the fans at all. I’m asking the company that’s taking all the money from the fans and pocketing it for themselves, how much richer can they really be? How much richer can they get? Us fighters, we put our lives on the line when we go out there and fight. And it’s strictly for entertainment value, and that’s what I try to do when I fight. But I gotta make sure that I’m respected.
I look at the Fertittas, and I respect the Fertittas 1,000 percent. I’m very thankful for Lorenzo Fertitta, I’m very thankful for Frank Fertitta. But they didn’t get to where they are as billionaires by being pushovers, by being sellouts. They didn’t get to where they are by letting people have their name for free. They got where they are by being smart businessmen.
I’m just trying to walk in the same steps as them, by being a smart businessman, and not be taken advantage of as a stupid fighter, because I’m not a stupid fighter. I’m a very intelligent man. I went to college, I got educated. I want to make sure that this fight career I’m doing right now, I want to leave a legacy, knowing that I done right not just for myself but for other fighters who are coming up. And I think that’s the most important thing.
Try and put a price on each one of my fights? I can’t put a price on my fights. What I can do is put a percentage. Knowing that I should be making a certain percentage of what they’re making. That’s the biggest dollar amount I could say.
Adam Wagner (MMAmania.com): Can you give us any hints as to what your t-shirt is going to say for the Machida fight?
Tito Ortiz: Yeah, I can tell ya it’s going to be a really, really good one. It’s not going to be nothing towards Dana White, it’s not going to be nothing towards the UFC. But it’s all going to be about my career, that’s for sure. On where I am after this.
Adam Wagner (MMAmania.com): You recently signed a deal with Mickey’s to develop promotions, events and packaging featuring you, as well as in cross-promotional ventures with the Team Punishment clothing line. Can you tell us about how that developed?
Tito Ortiz: They actually approached me. They went to my management, saying, “How can we get Tito for a year?” And I was like, “Oh, Mickey’s, they’re with the UFC.” And (my management) was like, “No, they’re not with the UFC no more. The UFC pretty much pushed them to the curb, and now they signed with Budweiser.” I was like, wow. That’s pretty sad for Mickey’s for putting so much money into the company, and all of a sudden they are just throwing them to the curb. So I think it was more of kinda getting back at the UFC and saying, “No, I’ll sign with Mickey’s.”
Growing up, I’ve always been a Mickey’s drinker. I’ve always drank their 22 ouncers. So I can’t really say that I don’t drink alcohol. That was one of my malt liquors of choice, so why not get free alcohol also?
They’re gonna do a great job of promoting me. I’m excited to work with Mickey’s because they’ve done such a great job helping the UFC get where they are, and vice versa. I’m really excited to be working with the company. They actually came up to my camp last week. We shot a bunch of video that’ll be on Mickeys.com, I believe. I’m really excited to work with them.
Adam Wagner (MMAmania.com): Well, Tito, I can’t tell ya how much I appreciate you taking the time to talk with us. It’s a real honor to talk with you. I’ve followed your career, and I’ve listened to a lot of your interviews and a lot of times I don’t think that I really grasped fully where you were coming from. But tonight you’ve shed some good light on fighters in general and what they deserve when it comes to payment from promotions. Lastly, I know you have a ton of fans who frequent MMAmania.com and they’re looking forward to this interview. Do you have any parting words for your fans, or would you like to thank any sponsors?
Tito Ortiz: Well I want to thank all my fans, you know, all the ones who have been there since the very beginning — on May 30, 1997 when I started my career. I didn’t know what I was getting into. I just thought that this was going to be kind of a hobby for me. I didn’t know it was going to be a business for me.
I fought free the first time I competed, because I was an amateur wrestler. It only took me a year and a half to become a world champion. And the more I fought, the more I loved it, the more I understood that there’s a lot of fans who followed me, a lot of fans who see the hard work that I put into training and into the fights. And they respect me for it. The newcomers who have just came on because of The Ultimate Fighter who don’t really understand the very beginning of my career, they’ll learn in time.
I gotta be very thankful to my fans. If it wasn’t for them, I wouldn’t be where I am right now. The ones who hopped off the trailer and hopped back on, you know it’s just one of those things that I’m gonna have great fans forever. They’re going to follow me wherever I go because I bring excitement when I fight. That’s just the way I fight — I fight to entertain. I’m not fighting just to win a fight, I fight to entertain. I leave everything on the line always, and that’s the way I’ve always fought.
As far as sponsors, I have to thank Punishment Athletics, one of the best clothing companies in mixed martial arts right now. Trinity Clothing, AMG and Auto Sounds from California. Thanks.
And This is Gonna Hurt is now in bookstores. I know that Chuck Liddell came out with his book, and Matt Hughes came out with his book, and it was all about fighting. This book is about the fight that I’ve gone through in my life — it’s not just my fight career but my life. If it wasn’t for the things I’ve gone through, I wouldn’t be the man I am today.
It’s been challenging. I let everything go. There’s nothing that I held back. That’s why I came up with the title This is Gonna Hurt, because it hurt when I was saying it, and it hurt when I got done with the book. I didn’t hold any punches, man. Everybody wants to know who Tito Ortiz is; read my book and you’ll really find out.
Adam Wagner (MMAmania.com): Well, again, thanks for talking with us, Tito.
Tito Ortiz: Right on, Adam, thank you much. MMAmania, thanks for your support.